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Daniel Boone is celebrated as a Kentucky frontiersman, but what about his service in the French and Indian War? Custer's Last Stand in the Great Sioux War is legendary, but few remember Custer's "next-to-last-stand" in Elizabethtown, where he was sent to suppress the Ku Klux Klan and hunt down moonshiners just before heading to the Montana Territory and into history. Join Kentucky historian Berry Craig as he unearths the forgotten heroics of Kentucky soldiers, beginning with the French and Indian War and ending with World War II. Featuring tales of warriors from a diverse range of...

Figurative communication (the use of metaphor, metonymy, hyperbole and irony) provides economy of expression, clarity, persuasiveness, politeness, evaluation, and communication of emotions. However, it also increases the potential for misunderstanding in situations when people lack shared background knowledge. This book combines theoretical frameworks with empirical studies that measure the effectiveness of different approaches to the use of figurative language in advertisements, to show how to maximise the benefits of creative metaphor and metonymy in global advertising. It highlights how...