wyszukanych pozycji: 3
Metaphor, Metonymy, the Body and the Environment
ISBN: 9781009045582 / Miękka / 2023 / 75 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
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cena:
89,84 zł |
Multimodal Metaphor and Metonymy in Advertising
ISBN: 9789027209863 / Angielski Termin realizacji zamówienia: ok. 30 dni roboczych. Metaphor and metonymy appeal to us because they evoke mental images in unique but still recognisable ways. The potential for figurative thought exists in everyone, and it pervades our everyday social interactions. In particular, advertising offers countless opportunities to explore the way in which people think creatively through metaphor and metonymy. The thorough analysis of a corpus of 210 authentic printed advertisements shows the central role of multimodal metaphor, metonymy, and their patterns of interaction, at the heart of advertising campaigns. This book is the first in-depth...
Metaphor and metonymy appeal to us because they evoke mental images in unique but still recognisable ways. The potential for figurative thought exists...
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cena:
546,00 zł |
Unpacking Creativity: The Power of Figurative Communication in Advertising
ISBN: 9781108473538 / Angielski / Twarda / 2021 / 322 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Figurative communication (the use of metaphor, metonymy, hyperbole and irony) provides economy of expression, clarity, persuasiveness, politeness, evaluation, and communication of emotions. However, it also increases the potential for misunderstanding in situations when people lack shared background knowledge. This book combines theoretical frameworks with empirical studies that measure the effectiveness of different approaches to the use of figurative language in advertisements, to show how to maximise the benefits of creative metaphor and metonymy in global advertising. It highlights how...
Figurative communication (the use of metaphor, metonymy, hyperbole and irony) provides economy of expression, clarity, persuasiveness, politeness, eva...
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cena:
497,70 zł |