wyszukanych pozycji: 40
Public Relations
ISBN: 9780415525497 / Angielski / Twarda / 2013 / 1888 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Public Relations is increasingly recognized as a well-established communication and management science. Indeed, the discipline has now generated an abundance of serious scholarly research which is very wide-ranging and which continues to flourish as never before. But much of the relevant literature remains inaccessible or is highly specialized and compartmentalized, so that it is difficult for many of those who are interested in the subject to obtain an informed, balanced, and comprehensive overview. This new four-volume collection from Routledge's acclaimed Critical Concepts in Media and... Public Relations is increasingly recognized as a well-established communication and management science. Indeed, the discipline has now generated an... |
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6794,97 zł |
Crux Imperatorum Philosophia: Imperial Horizons of the Cluniac Confraternitas, 964-11009
ISBN: 9780915138173 / Angielski / Miękka / 1976 / 280 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. |
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161,13 zł |
Seducing the Subconscious: The Psychology of Emotional Influence in Advertising
ISBN: 9780470974889 / Angielski / Twarda / 2012 / 264 str. Termin realizacji zamówienia: ok. 18-20 dni roboczych. Our relationship with ads: it's complicated
A must-read for anyone intrigued by the role and influence of the ad world, Seducing the Subconscious explores the complexities of our relationship to advertising. Robert Heath uses approaches from experimental psychology and cognitive neuroscience to outline his theory of the subconscious influence of advertising in its audience's lives. In addition to looking at ads' influence on consumers, Heath also addresses how advertising is evolving, noting especially the ethical implications of its development. Supported by current... Our relationship with ads: it's complicated
A must-read for anyone intrigued by the role and influence of the ad world, Seducing the Subc... |
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142,78 zł |
The Judas Dilemma
ISBN: 9780996469807 / Angielski / Miękka / 2015 / 382 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. A familiar series of murders. A client with a secret. A lawyer caught in the middle of a dangerous game... Rian Coulter is proud to be a lawyer, defending people accused of major felony crimes in a Florida Gulf Coast Public Defender's Office. It's a far cry from the blue-blood law firm she worked for in Alabama. In the six years since she left Birmingham, she had time to forget the serial killer that terrorized the city and brutalized his female victims. Unfortunately, the past can't stay buried forever... When a similar string of murders occurs across the Florida Panhandle, and a victim's...
A familiar series of murders. A client with a secret. A lawyer caught in the middle of a dangerous game... Rian Coulter is proud to be a lawyer, defen...
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61,98 zł |
Strategic Issues Management: Organizations and Public Policy Challenges
ISBN: 9781412952101 / Angielski / Twarda / 2008 / 424 str. Termin realizacji zamówienia: ok. 22 dni roboczych. Strategic Issues Management explores the strategic planning options that organizations can employ to address crucial public policy issues, engage in collaborative decision making, get the organization's "house" in order, engage in tough defense and smart offense, and monitor opinion changes that affect public policy. In this fully updated Second Edition, authors Robert L. Heath and Michael J. Palenchar offer practical, actionable guidance that readers can apply to organizations from large Fortune 500 companies to nongovernmental organizations and start-up high tech companies.
Strategic Issues Management explores the strategic planning options that organizations can employ to address crucial public policy issues, engage in c...
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966,98 zł |
Handbook of Public Relations
ISBN: 9781412909549 / Angielski / Miękka / 2004 / 816 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. The Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives scholars, practitioners, and students a solid review of the status of the scholarly literature, stressing the role that public relations can play in building relationship between organizations, markets, audiences, and publics. The Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives scholars, practitioners, and students a sol... |
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509,85 zł |
Rhetorical and Critical Approaches to Public Relations II
ISBN: 9780805864236 / Angielski / Twarda / 2009 / 392 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. This volume illustrates the application of rhetorical theory and critical perspectives to explain public relations practices. It provides a systematic and coherent statement of the crucial guidelines and philosophical underpinnings of public relations. Rhetorical and Critical Approaches to Public Relations II addresses the rhetorical/critical tradition's contribution to the definition of public relations and PR practice; explores the role of PR in creating shared meaning in support of publicity and promotional organizational efforts; considers the tradition's contributions to risk, crisis,... This volume illustrates the application of rhetorical theory and critical perspectives to explain public relations practices. It provides a systema... |
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1123,78 zł |
Handbook of Public Relations
ISBN: 9780761912866 / Angielski / Twarda / 2000 / 816 str. Termin realizacji zamówienia: ok. 22 dni roboczych. The Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives scholars, practitioners, and students a solid review of the status of the scholarly literature, stressing the role that public relations can play in building relationship between organizations, markets, audiences, and publics. The Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives scholars, practitioners, and students a sol... |
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784,04 zł |
Encyclopedia of Public Relations
ISBN: 9781452240794 / Angielski / Twarda / 2013 / 1152 str. Termin realizacji zamówienia: ok. 22 dni roboczych. When initially published in 2005, the two-volume Encyclopedia of Public Relations was the first and most authoritative compilation of the subject. It remains the sole reference source for any library serving patrons in business, communication, and journalism as it explores the evolution of the field with examples describing the events, changing practices, and key figures who developed and expanded the profession. Reader's Guide topics include Crisis Communications & Management, Cyberspace, Ethics, Global Public Relations, Groups, History, Jargon, Management, Media, News,...
When initially published in 2005, the two-volume Encyclopedia of Public Relations was the first and most authoritative compilation of the sub...
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1724,88 zł |
Strategic Issues Management: Organizations and Public Policy Challenges
ISBN: 9781412952118 / Angielski / Miękka / 2008 / 424 str. Termin realizacji zamówienia: ok. 22 dni roboczych. By exploring the communication options that organizations can employ in their stewardship to address crucial public policy options and engage in collaborative decision making, Strategic Issues Management gives students practical, actionable guidance. Issues management is vital to an organization's strategic management. It entails understanding and achieving high standards of corporate responsibility by listening to the opinions of key members of the public.
By exploring the communication options that organizations can employ in their stewardship to address crucial public policy options and engage in colla...
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cena:
794,49 zł |
Human Communication Theory and Research: Concepts, Contexts, and Challenges
ISBN: 9780805830088 / Angielski / Miękka / 2000 / 464 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Human Communication Theory and Research introduces students to the growing body of theory and research in communication, demonstrating the integration between the communication efforts of interpersonal, organizational, and mediated settings. This second edition builds from the foundation of the original volume to demonstrate the rich array of theories, theoretical connections, and research findings that drive the communication discipline. Robert L. Heath and Jennings Bryant have added a chapter on new communication technologies and have increased depth throughout the volume,...
Human Communication Theory and Research introduces students to the growing body of theory and research in communication, demonstrating the inte...
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444,23 zł |
Today′s Public Relations: An Introduction
ISBN: 9781412926355 / Angielski / Miękka / 2005 / 560 str. Termin realizacji zamówienia: ok. 22 dni roboczych. Today's Public Relations: An Introduction is a comprehensive text that features all aspects of public relations with specific sensitivity to the message strategies that challenge practitioners to be successful, yet ethical. In this book, authors Robert L. Heath and W. Timothy Coombs redefine the teaching of public relations by discussing its connection to mass communication while linking it to its rhetorical heritage. The text features coverage of ethics, research, strategy, planning, evaluation, media selection, promotion and publicity, crisis communication, risk communication, and...
Today's Public Relations: An Introduction is a comprehensive text that features all aspects of public relations with specific sensitivity to the messa...
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cena:
966,98 zł |
The Sage Handbook of Public Relations
ISBN: 9781412977807 / Angielski / Twarda / 2010 / 792 str. Termin realizacji zamówienia: ok. 22 dni roboczych. Global in scope and unmatched in its coverage of both academic research and professional best practice, this is an essential resource for those studying and teaching PR
Global in scope and unmatched in its coverage of both academic research and professional best practice, this is an essential resource for those studyi...
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810,17 zł |
Management of Corporate Communication: From Interpersonal Contacts To External Affairs
ISBN: 9780805815528 / Angielski / Miękka / 1994 / 320 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Whereas many organizational communication texts address internal communication processes, few consider the efforts that companies expend to communicate with external stakeholders. Likewise, many texts that concentrate on public relations or advertising consider external communication, but fail to give attention to internal communication. Combining both points of view, this text explains how an entire organization operates through enactments of personnel and external stakeholders.
Central to this book is a concern for meaning and its influence on the performance of jobs in response to... Whereas many organizational communication texts address internal communication processes, few consider the efforts that companies expend to communicat...
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250,83 zł |
Recent Progress in the Study of Variation, Heredity, and Evolution
ISBN: 9781108059626 / Angielski / Miękka / 2013 / 336 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. In the nineteenth century and beyond, scientists at Cambridge produced some of the most significant developments in the study of biological variation and inheritance. The work of William Bateson (several of whose books are also reissued in this series) was especially important in this regard. This book, first published in 1906 by the botanist Robert Heath Lock (1879 1915), lucidly traces these and other milestones in modern biological understanding. A readable account is given of the evolution of the discipline since the publication of Darwin's On the Origins of Species in 1859, taking in the...
In the nineteenth century and beyond, scientists at Cambridge produced some of the most significant developments in the study of biological variation ...
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cena:
264,45 zł |
Public Relations Theory: Capabilities and Competencies
ISBN: 9780470659311 / Angielski / Miękka / 2020 / 400 str. Termin realizacji zamówienia: ok. 18-20 dni roboczych. |
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cena:
269,33 zł |
Human Communication Theory and Research : Concepts, Contexts, and Challenges
ISBN: 9780805830071 / Angielski / Twarda / 2000 / 468 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. This work covers such topics as: the anatomy of the communication process; language, meaning and messages; information and uncertainty - concepts and contexts; persuasion - concepts and contexts; and interpersonal communication - relationships, expectation
This work covers such topics as: the anatomy of the communication process; language, meaning and messages; information and uncertainty - concepts and ...
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cena:
705,63 zł |
Handbook of Risk and Crisis Communication
ISBN: 9781138132436 / Angielski / Twarda / 2015 / 684 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. The Handbook of Risk and Crisis Communication explores the scope and purpose of risk, and its counterpart, crisis, to facilitate the understanding of these issues from conceptual and strategic perspectives. Recognizing that risk is a central feature of our daily lives, found in relationships, organizations, governments, the environment, and a wide variety of interactions, contributors to this volume explore such questions as "What is likely to happen, to whom, and with what consequences?" "To what extent can science and vigilance prevent or mitigate negative outcomes?" and "What... The Handbook of Risk and Crisis Communication explores the scope and purpose of risk, and its counterpart, crisis, to facilitate the under... |
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cena:
1123,78 zł |
Conflict and Violence in Medieval Italy 568-1154
ISBN: 9789462985179 / Angielski / Twarda / 2021 Termin realizacji zamówienia: ok. 22 dni roboczych. This collection of essays from both established and emerging scholars analyses the dynamic connections between conflict and violence in medieval Italy. Together, the contributors present a new critique of power that sustained both kingship and locally based elite networks throughout the Italian peninsula. A broad temporal range, covering the sixth to the twelfth century, allows this book to cross a number of 'traditional' fault-lines in Italian historiography - 774, 888, 962 and 1025. The essays provide wide-ranging analysis of the role of conflict in the period, the operation of power and...
This collection of essays from both established and emerging scholars analyses the dynamic connections between conflict and violence in medieval Italy...
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cena:
642,90 zł |
Hanon -- The Virtuoso Pianist, Part II - Scales and Arpeggios
ISBN: 9781569390252 / Angielski Termin realizacji zamówienia: ok. 30 dni roboczych. |
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cena:
54,80 zł |