Wyniki wyszukiwania:
wyszukanych pozycji: 43
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Customer Relationship Marketing: Theoretical and Managerial Perspectives
ISBN: 9781944659745 / Angielski / Miękka / 2021 / 372 str. Termin realizacji zamówienia: ok. 30 dni roboczych. |
cena:
281,44 |
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Marketing of Services: Retailing and Health Care
ISBN: 9781636514345 / Angielski / Twarda / 2025 / 288 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
470,55 |
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Management Information Systems, Technology, and Marketing
ISBN: 9781636514376 / Angielski / Miękka / 2025 / 308 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
384,99 |
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Research Methodology: Conjoint Analysis, Multidimensional Scaling, and Related Techniques
ISBN: 9781636514215 / Angielski / Miękka / 2025 / 304 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
384,99 |
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Consumer Behavior: Attitude, Intention, and Choice Behavior
ISBN: 9781636514277 / Angielski / Miękka / 2025 / 340 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
384,99 |
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Customer Relationship Marketing: Theoretical and Managerial Perspectives
ISBN: 9781944659714 / Angielski / Twarda / 2021 / 372 str. Termin realizacji zamówienia: ok. 30 dni roboczych. |
cena:
562,89 |
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Marketing of Services: Retailing and Health Care
ISBN: 9781636514338 / Angielski / Miękka / 2025 / 288 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
384,99 |
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Ethics, Quality of Life, and Pedagogy
ISBN: 9781636514369 / Angielski / Twarda / 2025 / 306 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
470,55 |
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Research Methodology: Research Design and Data Analysis
ISBN: 9781636514239 / Angielski / Miękka / 2025 / 440 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
384,99 |
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Consumer Behavior: Information Processing and Decision Making
ISBN: 9781636514260 / Angielski / Twarda / 2025 / 338 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
470,55 |
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Marketing Management and Policy
ISBN: 9781636514291 / Angielski / Miękka / 2025 / 336 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
384,99 |
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International and Cross-cultural Marketing
ISBN: 9781636514321 / Angielski / Twarda / 2025 / 422 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
470,55 |
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Ethics, Quality of Life, and Pedagogy
ISBN: 9781636514352 / Angielski / Miękka / 2025 / 306 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
384,99 |
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Relationship Marketing Re-Imagined: Marketing's Inevitable Shift from Exchanges to Value Cocreating Relationships
ISBN: 9781631574337 / Angielski / Miękka / 2016 / 168 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Marketing is arguably amidst a paradigm shift. With the emerging value co-creation perspective, a single transaction can blossom to a process in which the customer and the marketer collaborate (rather than negotiate) for best total value through products, features, delivery terms, maintenance, and financing options for both B2B as well as B2C markets. Marketers increasingly need to develop and maintain long-term, win-win relationships that extend beyond customers, such as those with distributors, dealers, suppliers, competitors and other external influencers. Business executives,... Marketing is arguably amidst a paradigm shift. With the emerging value co-creation perspective, a single transaction can blossom to a process in wh... |
cena:
89,59 |
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Measurement in Marketing
ISBN: 9781800436312 / Angielski / Twarda / 2022 Termin realizacji zamówienia: ok. 30 dni roboczych. |
cena:
425,48 |
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Brand Meaning Management
ISBN: 9781784419325 / Angielski / Twarda / 2015 / 344 str. Termin realizacji zamówienia: ok. 30 dni roboczych. Establishing, expanding and leveraging brand meaning is critically important yet exceedingly complex. Successful brand meaning management is foundational to both brand differentiation and to outcomes like brand identification and brand attachment. Yet, managing this meaning over time is complex. Noted contributors to this special issue add new insights to this complex domain. A group of papers lend insight into the myriad entities involved in the meaning making process itself, such as marketers, celebrities, brand users, and the broader culture in which consumers live. A second set emphasizes...
Establishing, expanding and leveraging brand meaning is critically important yet exceedingly complex. Successful brand meaning management is foundatio...
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cena:
581,69 |
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Toward a Better Understanding of the Role of Value in Markets and Marketing
ISBN: 9781780529127 / Angielski / Twarda / 2012 / 275 str. Termin realizacji zamówienia: ok. 30 dni roboczych. In their 2004 article "Evolving to a new dominant logic for marketing," Vargo and Lusch established the related principles that value is always co-created and, thus, firms cannot deliver value, but only develop compelling value propositions. This perspective is now known as "service-dominant (S-D) logic." Subsequent S-D logic work has suggested that value is not only always co-created; it also requires the integration of resources from multiple sources and thus is contextually contingent, since each instance of value creation involves the availability, integration, and use of a different...
In their 2004 article "Evolving to a new dominant logic for marketing," Vargo and Lusch established the related principles that value is always co-cre...
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cena:
533,21 |
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Review of Marketing Research: Special Issue - Marketing Legends
ISBN: 9780857248978 / Angielski / Twarda / 2011 / 376 str. Termin realizacji zamówienia: ok. 30 dni roboczych. This special issue of Review of Marketing Research is unique in that it contains articles by marketing legends in their own words. Presented in alphabetical order; Richard Bagozzi, Shelby Hunt, Philip Kotler, V Kumar, Naresh K. Malhotra, Kent Monroe, Jagdish M Sheth, Yoram (Jerry) Wind and Gerald Zaltman summarize in their own words not only their research but also the salient aspects of their academic life journeys. In this outstanding collection: VK views his research from a decision-making point of view in terms of decisions marketers make either at the market, brand, firm, store, or the...
This special issue of Review of Marketing Research is unique in that it contains articles by marketing legends in their own words. Presented in alphab...
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cena:
522,44 |
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Serum Adenosine Deaminase Activity in Type 2 Diabetes Mellitus
ISBN: 9783659184451 / Angielski / Miękka / 2012 / 120 str. Termin realizacji zamówienia: ok. 10-14 dni roboczych. It has been our endeavour to bring out an abridged version of relationship of serum ADA levels in patients suffering from type 2 Diabetes Mellitus. An effort has been made to correlate serum ADA levels with chronic inflammatory response in patients of type 2 Diabetes Mellitus which is further responsible for multisystem long term complications in these patients. Dr. Sahiba Kukreja, M.B.B.S, M.D is working as associate professor in the Department Of Biochemistry, Sri Guru Ram Das Institute Of Medical Sciences And Research, Amritsar. She has supervised many M.D students, is an editor of a book,...
It has been our endeavour to bring out an abridged version of relationship of serum ADA levels in patients suffering from type 2 Diabetes Mellitus. An...
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cena:
227,41 |
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Qualitative Consumer Research
ISBN: 9781787144927 / Angielski / Twarda / 2017 / 296 str. Termin realizacji zamówienia: ok. 30 dni roboczych. Using some of the latest qualitative research tools, this volume highlights insights about consumption ranging from how consumers process advertising messages, to how small retailers can combat the practice of "showrooming" by consumers comparing online prices with mobile devices.
Using some of the latest qualitative research tools, this volume highlights insights about consumption ranging from how consumers process advertising ...
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cena:
490,12 |
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