wyszukanych pozycji: 3
Global Place Branding Campaigns across Cities, Regions, and Nations
ISBN: 9781522505761 / Angielski / Twarda / 2016 / 394 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych (Dostawa przed świętami) "This book provides international insights into marketing strategies and techniques being employed to promote global tourism, competitiveness, and exploration, featuring case studies and emergent research on place branding, as well as issues and challenges faced by destinations around the world"--
"This book provides international insights into marketing strategies and techniques being employed to promote global tourism, competitiveness, and exp...
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cena:
1185,21 zł |
Strategic Place Branding Methodologies and Theory for Tourist Attraction
ISBN: 9781522505792 / Angielski / Twarda / 2016 / 418 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych (Dostawa przed świętami) "This book investigates international perspectives and promotional strategies in the topic area of place branding, highlighting theoretical concepts and marketing techniques being utilized in the endorsement of various destinations, regions, and cities around the world"--
"This book investigates international perspectives and promotional strategies in the topic area of place branding, highlighting theoretical concepts a...
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cena:
1185,21 zł |
Relationship Marketing Re-Imagined: Marketing's Inevitable Shift from Exchanges to Value Cocreating Relationships
ISBN: 9781631574337 / Angielski / Miękka / 2016 / 168 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych (Dostawa przed świętami) Marketing is arguably amidst a paradigm shift. With the emerging value co-creation perspective, a single transaction can blossom to a process in which the customer and the marketer collaborate (rather than negotiate) for best total value through products, features, delivery terms, maintenance, and financing options for both B2B as well as B2C markets. Marketers increasingly need to develop and maintain long-term, win-win relationships that extend beyond customers, such as those with distributors, dealers, suppliers, competitors and other external influencers. Business executives,... Marketing is arguably amidst a paradigm shift. With the emerging value co-creation perspective, a single transaction can blossom to a process in wh... |
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cena:
95,59 zł |