wyszukanych pozycji: 67
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Tourism in Central Asia: Cultural Potential and Challenges
ISBN: 9781774633663 / Angielski / Miękka / 2021 / 396 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
409,77 |
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Recent Advances in Tourism Marketing Research
ISBN: 9781138984707 / Angielski / Miękka / 2015 / 294 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. In order to respond to the dynamic changes taking place in the competitive world of tourism, marketing programs need to be constantly adjusted and updated to take account of new market research. Recent Advances in Tourism Marketing Research offers tourism marketers an excellent basis for developing and evaluating their marketing efforts. The book explores exciting new approaches to conducting tourism marketing research and presents applications which will help you develop and implement new tourism marketing strategies in your business.Chapters in Recent Advances in Tourism Marketing...
In order to respond to the dynamic changes taking place in the competitive world of tourism, marketing programs need to be constantly adjusted and upd...
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cena:
128,33 |
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Recent Advances in Tourism Marketing Research
ISBN: 9781560248361 / Angielski / Twarda / 1996 / 294 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. An exploration of new approaches to conducting tourism marketing research presenting strategies to develop and implement business plans. The 14 discussions provide insights into market segmentation, importance-performance analysis, tourism demand forecasting, destination choice modeling, experience-based sampling methods, and qualitative methods in
An exploration of new approaches to conducting tourism marketing research presenting strategies to develop and implement business plans. The 14 discus...
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cena:
241,90 |
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Co - Creation in Tourist Experiences
ISBN: 9781138183308 / Angielski / Twarda / 2017 / 178 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. The tourist experience is multi-faceted and dynamic, as tourists engage with its formation and creation. The tourists then become vital in creating value for themselves together with the service provider. Experience value cannot be pre-produced, but is co-created between host and guest(s) in the servicescape. The tourist managers can therefore only plan for and facilitate for value co-creation to take place. This book responds to the need for a critical review of how firms can facilitate and dramatize for enhanced experience value for tourists. As the roles of participants... The tourist experience is multi-faceted and dynamic, as tourists engage with its formation and creation. The tourists then become vital in creating... |
cena:
765,33 |
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Creating Experience Value in Tourism
ISBN: 9781786395030 / Angielski / Twarda / 2018 / 272 str. Termin realizacji zamówienia: ok. 30 dni roboczych. This new edition incorporates studies carried out since the first edition published, as well as including and expanding key areas such as stakeholder perspective and concretion, the role of the experience setting in creating experience, and the connection between co-creation and subjective wellbeing.
This new edition incorporates studies carried out since the first edition published, as well as including and expanding key areas such as stakeholder ...
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cena:
534,83 |
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Creating Experience Value in Tourism
ISBN: 9781800621503 / Angielski / Miękka / 2022 Termin realizacji zamówienia: ok. 30 dni roboczych. |
cena:
268,19 |
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Handbook of Experience Science – Tourism, Hospitality, and Leisure
ISBN: 9781803926896 / Angielski / Twarda / 2024 / 318 str. Termin realizacji zamówienia: ok. 30 dni roboczych. |
cena:
997,92 |