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wyszukanych pozycji: 29
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Marketing Research: An Applied Orientation, Global Edition
ISBN: 9781292265636 / Angielski / Miękka / 2019 / 888 str. Termin realizacji zamówienia: ok. 10-14 dni roboczych. |
cena:
434,76 zł |
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God Is Calling You: Discerning the Calling of God
ISBN: 9781098018122 / Angielski / Twarda / 2020 / 340 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. |
cena:
164,17 zł |
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God Is Calling You: Responding to the Calling of God
ISBN: 9781098018153 / Angielski / Twarda / 2020 / 402 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. |
cena:
172,82 zł |
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God Is Calling You: Discerning the Calling of God
ISBN: 9781098018108 / Angielski / Miękka / 2020 / 340 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. |
cena:
103,60 zł |
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God Is Calling You: Responding to the Calling of God
ISBN: 9781098018139 / Angielski / Miękka / 2020 / 402 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. |
cena:
107,93 zł |
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Review of Marketing Research : Volume 2
ISBN: 9780765613059 / Angielski / Twarda / 2005 / 256 str. Termin realizacji zamówienia: ok. 22 dni roboczych. The Review of Marketing Research annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicians. Unlike other research publications in the field that impose rigid limitations on the length of articles, RMR publishes longer chapters that are not only theoretically rigorous but also offer richer detail, including literature reviews, cutting-edge methodologies, empirical studies, emerging trends, international developments, guidelines for implementation, and suggestions for further theory development and testing. Edited by Narash K....
The Review of Marketing Research annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicia...
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cena:
472,22 zł |
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Review of Marketing Research
ISBN: 9780765620927 / Angielski / Twarda / 2008 / 216 str. Termin realizacji zamówienia: ok. 22 dni roboczych. "The Review of Marketing Research" annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicians. In contrast to other research publications that impose rigid limitations on the length of articles, "RMR" publishes longer chapters that are not only theoretically rigorous but also offer richer detail, including literature reviews, cutting-edge methodologies, empirical studies, emerging trends, international developments, guidelines for implementation, and suggestions for future theory development and testing.
"The Review of Marketing Research" annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academic...
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cena:
472,22 zł |
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Marketing in and for a Sustainable Society
ISBN: 9781786352828 / Angielski / Twarda / 2016 / 248 str. Termin realizacji zamówienia: ok. 22 dni roboczych. This special issue will assemble a set of current, comprehensive/extended review articles/chapters written by distinguished experts on the state-of-the-art of marketing research and future prospects in the transition towards sustainable society. Reviews have been written for impact on marketing thought and clearly articulate the significance, and present critical perspectives and integrated theories on marketing for sustainability. This special issue features contributions from several top scholars including former editors of top journals in marketing.
This special issue will assemble a set of current, comprehensive/extended review articles/chapters written by distinguished experts on the state-of-th...
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cena:
527,13 zł |
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Review of Marketing Research
ISBN: 9781781907603 / Angielski / Twarda / 2013 / 306 str. Termin realizacji zamówienia: ok. 22 dni roboczych. Edited by Naresh K. Malhotra, this volume of Review of Marketing Research delivers a high powered range of articles from leading researchers and universities. The issue provides insights of interest to marketers throughout the discipline. Topics covered include a critical review on consumer experience and experimental marketing, designing and pricing digital content products/ services and nation equity. Authors include senior Chaired professors from such prestigious institutions as Wharton and Columbia. This volume adds to the already formidable body of knowledge built up by this highly...
Edited by Naresh K. Malhotra, this volume of Review of Marketing Research delivers a high powered range of articles from leading researchers and unive...
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cena:
625,98 zł |
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Review of Marketing Research
ISBN: 9780765621276 / Angielski / Twarda / 2009 / 216 str. Termin realizacji zamówienia: ok. 22 dni roboczych. The Review of Marketing Research series provides current, state-of-the-art articles by the marketing field's leading researchers and scholars. Unlike other research publications in the field, which impose major constraint on article length, RMR publishes longer chapters that are not only theoretically rigorous but also offer richer detail, including literature reviews, cutting-edge methodologies, empirical studies, international developments, guidelines for implementation, and suggestions for future theory development and testing. The RMR series is edited by Naresh K. Malhotra along with a...
The Review of Marketing Research series provides current, state-of-the-art articles by the marketing field's leading researchers and scholars. Unlike ...
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cena:
450,25 zł |
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Review of Marketing Research
ISBN: 9780765613042 / Angielski / Twarda / 2004 / 352 str. Termin realizacji zamówienia: ok. 22 dni roboczych. The Review of Marketing Research annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicians. In contrast to other research publications in the field that impose rigid limitations on the length of articles, RMR publishes longer chapters that are not only theoretically rigorous but also offer richer detail, including literature reviews, cutting-edge methodologies, empirical studies, emerging trends, international developments, guidelines for implementation, and suggestions for future theory development and testing. Edited by Narash K....
The Review of Marketing Research annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicia...
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cena:
472,22 zł |
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Proceedings of the 1985 Academy of Marketing Science (Ams) Annual Conference
ISBN: 9783319386799 / Angielski / Miękka / 2016 / 481 str. Termin realizacji zamówienia: ok. 10-14 dni roboczych. This volume includes the full proceedings from the 1985 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members... This volume includes the full proceedings from the 1985 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida. It provi... |
cena:
513,11 zł |
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Proceedings of the 1986 Academy of Marketing Science (Ams) Annual Conference
ISBN: 9783319111001 / Angielski / Twarda / 2014 / 497 str. Termin realizacji zamówienia: ok. 20 dni roboczych. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting... Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related ... |
cena:
388,20 zł |
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Review of Marketing Research : Volume 3
ISBN: 9780765613066 / Angielski / Twarda / 2007 / 226 str. Termin realizacji zamówienia: ok. 22 dni roboczych. "The Review of Marketing Research" annual series provides current, state-of-the-art articles by the marketing field's leading researchers and scholars. Unlike other research publications that impose rigid constraints on the length of articles, RMR publishes longer chapters that are not only theoretically rigorous, but also offer richer detail, including literature reviews, cutting-edge methodologies, empirical studies, emerging trends, international developments, guidelines for implementation, and suggestions for future theory development and testing. "RMR" fills an important need in the...
"The Review of Marketing Research" annual series provides current, state-of-the-art articles by the marketing field's leading researchers and scholars...
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cena:
472,22 zł |
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Proceedings of the 1985 Academy of Marketing Science (Ams) Annual Conference
ISBN: 9783319169422 / Angielski / Twarda / 2015 / 481 str. Termin realizacji zamówienia: ok. 20 dni roboczych. This volume includes the full proceedings from the 1985 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members... This volume includes the full proceedings from the 1985 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida. It provi... |
cena:
388,20 zł |
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Review of Marketing Research : Volume 5
ISBN: 9780765621252 / Angielski / Twarda / 2008 / 216 str. Termin realizacji zamówienia: ok. 22 dni roboczych. The 'Review of Marketing Research' provides current articles by leading researchers and academicians in marketing, as well as material that is not only theoretically rigorous but that also offers richer detail, including literature reviews, empirical studies, and suggestions for future theory development.
The 'Review of Marketing Research' provides current articles by leading researchers and academicians in marketing, as well as material that is not onl...
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cena:
472,22 zł |
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Proceedings of the 1986 Academy of Marketing Science (Ams) Annual Conference
ISBN: 9783319385563 / Angielski / Miękka / 2016 / 497 str. Termin realizacji zamówienia: ok. 20 dni roboczych. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting... Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related ... |
cena:
388,20 zł |
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Customer Relationship Marketing: Theoretical and Managerial Perspectives
ISBN: 9781944659745 / Angielski / Miękka / 2021 / 372 str. Termin realizacji zamówienia: ok. 22 dni roboczych. |
cena:
286,93 zł |
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Customer Relationship Marketing: Theoretical and Managerial Perspectives
ISBN: 9781944659714 / Angielski / Twarda / 2021 / 372 str. Termin realizacji zamówienia: ok. 22 dni roboczych. |
cena:
573,87 zł |
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Relationship Marketing Re-Imagined: Marketing's Inevitable Shift from Exchanges to Value Cocreating Relationships
ISBN: 9781631574337 / Angielski / Miękka / 2016 / 168 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. Marketing is arguably amidst a paradigm shift. With the emerging value co-creation perspective, a single transaction can blossom to a process in which the customer and the marketer collaborate (rather than negotiate) for best total value through products, features, delivery terms, maintenance, and financing options for both B2B as well as B2C markets. Marketers increasingly need to develop and maintain long-term, win-win relationships that extend beyond customers, such as those with distributors, dealers, suppliers, competitors and other external influencers. Business executives,... Marketing is arguably amidst a paradigm shift. With the emerging value co-creation perspective, a single transaction can blossom to a process in wh... |
cena:
95,13 zł |
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