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Im Jahr 1964 verfasst Marshall McLuhan mit »Understanding Media «eines der Gründungsdokumente der Medientheorie. Zum zehnjährigen Jubiläum des Buches setzt er gemeinsam mit seinem Sohn Eric zu einem aberwitzigen Projekt an: In der Form von Tetraden, schematischen Gebilden, die man mitunter als Gedichte bezeichnen könnte, wollen sie die Gesetze formulieren, nach denen sämtliche menschliche Innovation verläuft. Vierzehn Jahre dauert es, bis das Werk schließlich unter dem Titel »Laws of Media: The New Science« erscheint.

Die »Verlorenen Tetraden«, die nun erstmals in deutscher...

Reviews

No one understood causality, whether Aristotelian or electric, like Marshall McLuhan. Now, in Media and Formal Cause, no one reveals understanding of formal cause in the digital environment better than McLuhan's protege son, Eric. In the foreword, Lance Strate writes that M. McLuhan's Understanding Media was one of the most important books of the 20th century. For anyone who wishes to understand how things truly work, Media and Formal Cause is one of the most important books of the 21st. Arguably formal cause has been the least understood but the...

Following the first Conference in Florida, U.S.A. (1970) and the second in Krakow, Poland (1975), the Third International Conference on Ephemeroptera was held in Hinnipeg, Manitoba, Canada from the fourth to the tenth of July, 1979, at the invitation of the Inter national Permanent Comraittee on Ephemeroptera. (H.L. Peters, U.S.A. (Chairman); I. Uu11er-Liebenau, Jest Germany; H.J. Schoonbee, South Africa; G.F. Edmunds, Jr., U.S.A.; E.F. Riek, Australia; R. Sowa, Poland). The Conference -laS hosted by the Freshwater Institute (Department of Fisheries and Oceans, Canada) and the University of...

Marshall McLuhan's insights are fresher and more applicable today than when he first announced them to a startled world. A whole new generation is turning to his work to understand a global village made real by the information superhighway and the overwhelming challenge of electronic transformation."Before anyone could perceive the electric form of the information revolution, McLuhan was publishing brilliant explanations of the perceptual changes being experienced by the users of mass media. He seemed futuristic to some and an enemy of print and literacy to others. He was, in reality, a...