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Marshall McLuhan has been described as Canada's most exciting and original thinker, a member of the small company of intellectual geniuses this country has produced. Works such as The Gutenberg Galaxy, The Mechanical Bride , From Cliche to Archetype , and Understanding Media have established his reputation throughout the world and have profoundly influenced our understanding of contemporary communication. In his later years McLuhan was working on a 'unified field' theory of human culture, an effort in which he collaborated with and was assisted by his...

James Joyce's use of ten one hundred-letter words in Finnegans Wake has always been an intriguing feature of that novel. Eric McLuhan takes a new by placing the Wake in the tradition of Menippean satire, where language is used to shock and provoke. Seen in this light, Joyce's peculiar language and style become part of this Menippean tradition through his use of the linguistic 'thunderclap'.

The Role of Thunder in Finnegans Wake is the first book to examine this strangest and most prominent aspect of the language of the Wake, and explain its use in...

No one understood causality, whether Aristotelian or electric, like Marshall McLuhan. Now, in Media and Formal Cause, no one reveals understanding of formal cause in the digital environment better than McLuhan's protege son, Eric. In the foreword, Lance Strate writes that M. McLuhan's Understanding Media was one of the most important books of the 20th century. For anyone who wishes to understand how things truly work, Media and Formal Cause is one of the most important books of the 21st. Arguably formal cause has been the least understood but the...