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Marshall McLuhan's insights are fresher and more applicable today than when he first announced them to a startled world. A whole new generation is turning to his work to understand a global village made real by the information superhighway and the overwhelming challenge of electronic transformation."Before anyone could perceive the electric form of the information revolution, McLuhan was publishing brilliant explanations of the perceptual changes being experienced by the users of mass media. He seemed futuristic to some and an enemy of print and literacy to others. He was, in reality, a...

This work brings together in one volume key writings by Marshall McLuhan, the influential guru of the mass media. Today, in a communications environment transformed by the rapid spread of electronic media, McLuhan's insights have become more applicable than when he first announced them in the 1960s. Many in this generation are turning to his work to understand a global village made real by the coming of the information superhighway.