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This addition to the "Denominations in America" series surveys the history of the Presbyterian Church in the United States and includes a biographical dictionary of its principal figures. The work begins with a narrative survey of the history of the Presbyterian tradition from its roots in Europe to its manifestations in contemporary America. The biographical dictionary that follows contains alphabetically arranged profiles of traditional clergymen, along with sketches of leaders who were instrumental in shaping the American Presbyterian tradition. The reference concludes with a chronology...

Corporate marketing and corporate communications are topics that have grown in scholarly and practical importance in these last decades. Fields such as branding, marketing communications and public relations have all contributed to this boost.

Whilst there is a large amount of literature on each of these disciplines, there is little systematic development from the perspective of corporate marketing and corporate communication studies, although these two have the most to contribute to how companies manage their brands, image and corporate identities in the 21st Century. This book seeks...

Since the first International Corporate Identity Group s symposium in 1994, the fields of corporate identity, corporate communications and corporate branding have become a focal point for scholars and managers alike. Recently, the term corporate marketing has incorporated a host of key corporate-level concepts, representing a new paradigm of thought.

Contemplating Corporate Marketing, Identity and Communication is a collection of papers and extended abstracts from the 12^th ICIG symposium, presenting a variety of perspectives with a view towards stimulating debate...

This book includes a fascinating range of up-to-date articles on China from the Journal of Brand Management that marshal research and scholarship undertaken by Chinese, British, European and American scholars. The development and management of brands in China has emerged as an area of considerable and growing interest among branding scholars and practitioners owing to the rise and significance of brands within China. Providing an overview of the development and management of brands in China, Advances in Chinese Brand Management also contains case studies of centuries old and...

In a brief, narrative survey, Balmer and Fitzmier trace the history of the Presbyterian tradition, from its roots in Europe to its manifestations in contemporary America. The six chapters cover the European origins of Presbyterianism; the growth of Presbyterianism in the Northern and Southern states during the nineteenth century; and the development of Presbyterianism in twentieth-century America. Concluding with a Chronology and Bibliographic Essay, this is an ideal text for courses in Church History, American Religious History, or American social and cultural history.

Since the first International Corporate Identity Group's symposium in 1994, the fields of corporate identity, corporate communications and corporate branding have become a focal point for scholars and managers alike. Recently, the term corporate marketing has incorporated a host of key corporate-level concepts, representing a new paradigm of thought.

Contemplating Corporate Marketing, Identity and Communication is a collection of papers and extended abstracts from the 12^th ICIG symposium, presenting a variety of perspectives with a view towards stimulating debate...