Wyniki wyszukiwania:
wyszukanych pozycji: 12
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Loyaliteit aan productvarianten
ISBN: 9786203346596 / Holenderski / Miękka / 264 str. Termin realizacji zamówienia: ok. 10-14 dni roboczych. |
cena:
357,51 zł |
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Brands and Consumers: A Research Overview
ISBN: 9781138326897 / Angielski / Twarda / 2022 / 136 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
238,55 zł |
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Fidelidade as Variantes de Produto
ISBN: 9786203346664 / Portugalski Termin realizacji zamówienia: ok. 10-14 dni roboczych. |
cena:
357,51 zł |
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Lojalnośc wobec wariantow produktu
ISBN: 9786203346626 / Polski Termin realizacji zamówienia: ok. 10-14 dni roboczych. |
cena:
357,51 zł |
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Fidelite aux variantes de produits
ISBN: 9786203346633 / Francuski Termin realizacji zamówienia: ok. 10-14 dni roboczych. |
cena:
357,51 zł |
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Fedelta alle varianti di prodotto
ISBN: 9786203346589 / Włoski Termin realizacji zamówienia: ok. 10-14 dni roboczych. |
cena:
357,51 zł |
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Loyalitat zu Produktvarianten
ISBN: 9786203346558 / Niemiecki Termin realizacji zamówienia: ok. 10-14 dni roboczych. |
cena:
357,51 zł |
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Brand Management: Principles and Applications for Effective Branding
ISBN: 9781398611603 / Angielski / Twarda / 2024 / 336 str. Termin realizacji zamówienia: ok. 22 dni roboczych. How are brands created? How can their value be measured? Explore these areas and more with this clear and concise brand management textbook. Brand Management combines practical and real-life applications with a range of perspectives and research insights into the theoretical, societal and socio-cultural contexts to cover all the key aspects of brand management. Exploring areas such as the key definitions and elements of branding, brand loyalty and positioning and brand communication, it offers an easy-to-follow operationalized focus on areas such as measuring brand equity, co-branding and...
How are brands created? How can their value be measured? Explore these areas and more with this clear and concise brand management textbook. Brand ...
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cena:
627,90 zł |
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Brands and Consumers: A Research Overview
ISBN: 9781032443300 / Angielski Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
129,62 zł |
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Loyalty to Product Variants
ISBN: 9783838346465 / Angielski / Miękka / 2010 / 244 str. Termin realizacji zamówienia: ok. 10-14 dni roboczych. Products in fast moving consumer goods categories come as different variants such as pack-sizes, pack-types, flavours, forms, formulae, etc. These variants are functionally highly differentiated from each other, often each based on a specific attribute. This research study empirically examined whether these functional differences affect customer loyalty for the variants of products. A number of market performance measures were used to assess the impact of market shares size on levels of loyalty. This book is useful tool for understanding a robust method of examining patterns of...
Products in fast moving consumer goods categories come as different variants such as pack-sizes, pack-types, flavours, forms, formulae, etc. These ...
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cena:
357,51 zł |
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The Routledge Companion to Contemporary Brand Management
ISBN: 9780415747905 / Angielski / Twarda / 2016 / 584 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. The amount and range of brand related literature published in the last fifty years can be overwhelming for brand scholars. This Companion provides a uniquely comprehensive overview of contemporary issues in brand management research, and the challenges faced by brands and their managers. Original contributions from an international range of established and emerging scholars from Europe, US, Asia and Africa, provide a diverse range of insights on different areas of branding, reflecting the state of the art and insights into future challenges. Designed to provide not only a... The amount and range of brand related literature published in the last fifty years can be overwhelming for brand scholars. This Companion provides ... |
cena:
1141,14 zł |
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The Routledge Companion to Contemporary Brand Management
ISBN: 9781032242392 / Angielski / Miękka / 2021 / 616 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
285,23 zł |
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