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wyszukanych pozycji: 39
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Music, Movies, Meanings, and Markets: Cinemajazzamatazz
ISBN: 9781138203006 / Angielski / Miękka / 2016 / 384 str. Termin realizacji zamówienia: ok. 22 dni roboczych (Dostawa w 2026 r.) |
cena:
271,99 |
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Consumer Behavior
ISBN: 9781032908854 / Miękka / 2024 / 210 str. Termin realizacji zamówienia: ok. 22 dni roboczych (Dostawa w 2026 r.) |
cena:
262,27 |
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Consumer Value: A Framework for Analysis and Research
ISBN: 9780415191937 / Angielski / Miękka / 1998 / 224 str. Termin realizacji zamówienia: ok. 22 dni roboczych (Dostawa w 2026 r.) As shoppers, what factors influence our decision to purchase an object or service? Why do we chose one product over another? How do we attribute value as part of the shopping experience?
The theme of 'serving' the customer and customer satisfaction is central to every formulation of the marketing concept, yet few books attenpt to define and analyse exactly what it is that consumers want. In this provocative collection of essays, Morris Holbrook brings together a team of the top US and European scholars to discuss an issue of great importance to the study of marketing and consumer... As shoppers, what factors influence our decision to purchase an object or service? Why do we chose one product over another? How do we attribute value...
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cena:
301,14 |
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Music, Movies, Meanings, and Markets: Cinemajazzamatazz
ISBN: 9780415893138 / Angielski / Twarda / 2011 / 408 str. Termin realizacji zamówienia: ok. 22 dni roboczych (Dostawa w 2026 r.) Music, Movies, Meanings, and Markets focuses on macromarketing-related aspects of film music in general and on the cinemusical role of ambi-diegetic jazz in particular. The book examines other work on music in motion pictures which has dealt primarily with the traditional distinction between nondiegetic film music (background music that comes from off-screen and is not audible to the film's characters, to further the dramatic development of plot, character, or other themes) and diegetic music (source music produced on-screen and/or that is audible to the film's characters, adding to the...
Music, Movies, Meanings, and Markets focuses on macromarketing-related aspects of film music in general and on the cinemusical role of ambi-diegetic j...
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cena:
777,25 |
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Consumer Behavior
ISBN: 9781032908861 / Twarda / 2024 / 210 str. Termin realizacji zamówienia: ok. 22 dni roboczych (Dostawa w 2026 r.) |
cena:
655,81 |
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Consumer Value: A Framework for Analysis and Research
ISBN: 9780415191920 / Angielski / Twarda / 1998 / 224 str. Termin realizacji zamówienia: ok. 22 dni roboczych (Dostawa w 2026 r.) As shoppers, what factors influence our decision to purchase an object or service? Why do we chose one product over another? How do we attribute value as part of the shopping experience?
The theme of 'serving' the customer and customer satisfaction is central to every formulation of the marketing concept, yet few books attenpt to define and analyse exactly what it is that consumers want. In this provocative collection of essays, Morris Holbrook brings together a team of the top US and European scholars to discuss an issue of great importance to the study of marketing and consumer... As shoppers, what factors influence our decision to purchase an object or service? Why do we chose one product over another? How do we attribute value...
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cena:
922,99 |
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Daytime Television Gameshows and the Celebration of Merchandise: The Price Is Right
ISBN: 9780879726218 / Angielski / Twarda / 1993 / 125 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych (Dostawa w 2026 r.) A neglected genre that promises to shed light on the culture of consumption appears in the form of the daytime television game shows whose hegemonic message seems to convey and to justify a widespread obeisance to the mandate of materialism. A close analysis of the longest running game show, The Price Is Right, suggests that all facets of this program combine to reinforce its central meaning as a ritualistic validation of consumption-oriented greed.
A neglected genre that promises to shed light on the culture of consumption appears in the form of the daytime television game shows whose hegemonic m...
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cena:
53,03 |
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Consumer Research: Introspective Essays on the Study of Consumption
ISBN: 9780803972971 / Angielski / Miękka / 1995 / 432 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych (Dostawa w 2026 r.) This collection of essays provides a personal, thought-provoking and often humorous documentation of the evolution of the field of consumer research. The book highlights aspects of hotly debated issues that surround this field of inquiry, and presents a picture of how consumer research has grown and developed over the past 25 years.
This collection of essays provides a personal, thought-provoking and often humorous documentation of the evolution of the field of consumer research. ...
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cena:
555,56 |
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The Semiotics of Consumption
ISBN: 9783110134919 / Angielski / Twarda / 1993 / 376 str. Termin realizacji zamówienia: ok. 30 dni roboczych (Dostawa w 2026 r.) |
cena:
467,22 |
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Inspirational Applications, Part II Scholarship and Creativity
ISBN: 9781636515571 / Angielski Termin realizacji zamówienia: ok. 16-18 dni roboczych (Dostawa w 2026 r.) |
cena:
359,19 |
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Qualitative Methods, Part I: Interpretive Approaches
ISBN: 9781636515441 / Angielski Termin realizacji zamówienia: ok. 16-18 dni roboczych (Dostawa w 2026 r.) |
cena:
439,02 |
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Marketing Applications: Branding, Communications, and Strategy
ISBN: 9781636515502 / Angielski Termin realizacji zamówienia: ok. 16-18 dni roboczych (Dostawa w 2026 r.) |
cena:
439,02 |
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Inspirational Applications, Part I Marketing Education
ISBN: 9781636515557 / Angielski Termin realizacji zamówienia: ok. 16-18 dni roboczych (Dostawa w 2026 r.) |
cena:
359,19 |
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Inspirational Applications, Part II: Scholarship and Creativity
ISBN: 9781636515588 / Angielski Termin realizacji zamówienia: ok. 16-18 dni roboczych (Dostawa w 2026 r.) |
cena:
439,02 |
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Quantitative Methods: MDS, MDA, CCA, and Beyond
ISBN: 9781636515427 / Angielski Termin realizacji zamówienia: ok. 16-18 dni roboczych (Dostawa w 2026 r.) |
cena:
439,02 |
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Qualitative Methods, Part II: Symbolic Consumer Behavior or Consumption Symbolism
ISBN: 9781636515458 / Angielski Termin realizacji zamówienia: ok. 16-18 dni roboczych (Dostawa w 2026 r.) |
cena:
359,19 |
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Traditional Decision-Oriented Approaches: Attitude, Information-Processing, and Features-Perceptions-Affect Models
ISBN: 9781636515298 / Angielski Termin realizacji zamówienia: ok. 16-18 dni roboczych (Dostawa w 2026 r.) |
cena:
359,19 |
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Qualitative Methods, Part III: Subjective Personal Introspection
ISBN: 9781636515489 / Angielski Termin realizacji zamówienia: ok. 16-18 dni roboczych (Dostawa w 2026 r.) |
cena:
439,02 |
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Radical Experiential Views: The Consumption Experience and Customer Value
ISBN: 9781636515328 / Angielski Termin realizacji zamówienia: ok. 16-18 dni roboczych (Dostawa w 2026 r.) |
cena:
439,02 |
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Macromarketing Applications, Part I Ethical Concerns, Social Issues, and Animal Companions
ISBN: 9781636515519 / Angielski Termin realizacji zamówienia: ok. 16-18 dni roboczych (Dostawa w 2026 r.) |
cena:
359,19 |
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