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Almost every advertising, promotion, or marketing communications textbook is based on an inside-out approach, focusing on what the marketer wants to communicate to customers and prospects. This text takes a different view - that the marketer and the customer build the ongoing brand value together. Rather than the marketer trying to 'sell', the role of the marketer is to help customer buy. To do that, a customer view is vital and customer insight is essential. Customer insights allow the marketer to understand which audiences are important for a product, what delivery forms are appropriate,...

This coloring and activity book for children explores the historic Nez Perce National Historic Trail which winds through Oregon, Idaho, Montana, and Wyoming. The Nez Perce, or Nimiipoo, are the native people who lived in an area of the interior Northwest stretching from the Bitterroot Mountains in the east, to the Blue Mountains in the west. Using matching games, puzzles, and other activities, Along the Nez Perce Trail introduces young people to the natural world through the language and concepts of the Nimiipoo.