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Almost every advertising, promotion, or marketing communications textbook is based on an inside-out approach, focusing on what the marketer wants to communicate to customers and prospects. This text takes a different view - that the marketer and the customer build the ongoing brand value together. Rather than the marketer trying to 'sell', the role of the marketer is to help customer buy. To do that, a customer view is vital and customer insight is essential. Customer insights allow the marketer to understand which audiences are important for a product, what delivery forms are appropriate,...

Gain the knowledge and skills you need to treat clients/patients with physical disabilities! Pedretti's Occupational Therapy: Practice Skills for Physical Dysfunction, 9th Edition uses a case-based approach threaded through each chapter to provide a solid foundation in evaluation, intervention, and clinical reasoning. The text continues to support the entry-level occupational therapist and the experienced occupational therapist focused on expanding skills and knowledge. With the OT practice framework as a guide, you will focus on the core concepts and central goals of client care. And by...

This coloring and activity book for children explores the historic Nez Perce National Historic Trail which winds through Oregon, Idaho, Montana, and Wyoming. The Nez Perce, or Nimiipoo, are the native people who lived in an area of the interior Northwest stretching from the Bitterroot Mountains in the east, to the Blue Mountains in the west. Using matching games, puzzles, and other activities, Along the Nez Perce Trail introduces young people to the natural world through the language and concepts of the Nimiipoo.