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wyszukanych pozycji: 7
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The Market Research Toolbox: A Concise Guide for Beginners
ISBN: 9781412991735 / Angielski / Twarda / 2011 / 272 str. Termin realizacji zamówienia: ok. 30 dni roboczych. An ideal resource for those who want to conduct market research but have little experience in doing so, The Market Research Toolbox describes how to think of market research in the context of making a business decision.
An ideal resource for those who want to conduct market research but have little experience in doing so, The Market Research Toolbox describes how to t...
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cena:
448,21 zł |
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Go Figure! New Directions in Advertising Rhetoric
ISBN: 9780765618016 / Angielski / Twarda / 2007 / 336 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Rhetorical scholarship has found rich source material in the disciplines of advertising, communications research, and consumer behavior. Advertising, considered as a kind of communication, is distinguished by its focus on causing action. Its goal is not simply to communicate ideas, educate, or persuade, but to move a prospect closer to a purchase. The editors of "Go Figure New Directions in Advertising Rhetoric" have been involved in developing the scholarship of advertising rhetoric for many years. In this volume they have assembled the most current and authoritative new perspectives on...
Rhetorical scholarship has found rich source material in the disciplines of advertising, communications research, and consumer behavior. Advertising, ...
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cena:
972,51 zł |
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Customer Visits: Building a Better Market Focus: Building a Better Market Focus
ISBN: 9780765622259 / Angielski / Miękka / 2008 / 256 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Visits to customers by a cross-functional team of marketers and engineers play an important role in new product development, entry into new markets, and in exploring customer satisfaction and dissatisfaction. The new edition of this widely used professional resource provides step-by-step instructions for making effective use of this market research technique.Using a wealth of specific examples, Edward F. McQuarrie explains how to set feasible objectives and how to select the right number of the right kind of customers to visit. One of the leading experts in the field, McQuarrie demonstrates...
Visits to customers by a cross-functional team of marketers and engineers play an important role in new product development, entry into new markets, a...
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cena:
310,10 zł |
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Customer Visits: Building a Better Market Focus: Building a Better Market Focus
ISBN: 9780765622242 / Angielski / Twarda / 2008 / 256 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Visits to customers by a cross-functional team of marketers and engineers play an important role in new product development, entry into new markets, and in exploring customer satisfaction and dissatisfaction. The new edition of this widely used professional resource provides step-by-step instructions for making effective use of this market research technique.Using a wealth of specific examples, Edward F. McQuarrie explains how to set feasible objectives and how to select the right number of the right kind of customers to visit. One of the leading experts in the field, McQuarrie demonstrates...
Visits to customers by a cross-functional team of marketers and engineers play an important role in new product development, entry into new markets, a...
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cena:
972,51 zł |
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The New Consumer Online: A Sociology of Taste, Audience, and Publics
ISBN: 9781784715991 / Angielski / Twarda / 2015 / 288 str. Termin realizacji zamówienia: ok. 30 dni roboczych. It's a new world online, where consumers can publish their writing and gain a public presence, even a mass audience. This book links together blogging, writing reviews for Yelp, and creating pinboards for Pinterest, all of which provide ordinary people the opportunity to display their tastes to strangers. Edward McQuarrie expertly analyzes how the operation of taste in consumption has been changed by the Internet and offers a fresh perspective on why websites like Yelp and Pinterest have become so successful.
It's a new world online, where consumers can publish their writing and gain a public presence, even a mass audience. This book links together blogging...
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cena:
553,35 zł |
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Visual Branding: A Rhetorical and Historical Analysis
ISBN: 9781785365416 / Angielski / Twarda / 2016 / 288 str. Termin realizacji zamówienia: ok. 30 dni roboczych. Visual Branding pulls together analyses of logos, typeface, color, and spokes-characters to give a comprehensive account of the visual devices used in branding and advertising. The book places each avenue for visual branding within a rhetorical framework that explains what that device can accomplish for the brand. It lays out the available possibilities for constructing logos and distinguishes basic types along with examples of their use and evolution over time.
Visual Branding pulls together analyses of logos, typeface, color, and spokes-characters to give a comprehensive account of the visual devices used in...
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cena:
564,42 zł |
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Democratizing Inequalities: Dilemmas of the New Public Participation
ISBN: 9781479883363 / Angielski / Miękka / 2015 / 320 str. Termin realizacji zamówienia: ok. 22 dni roboczych. Opportunities to -have your say, - -get involved, - and -join the conversation- are everywhere in public life. From crowdsourcing and town hall meetings to government experiments with social media, participatory politics increasingly seem like a revolutionary antidote to the decline of civic engagement and the thinning of the contemporary public sphere. Many argue that, with new technologies, flexible organizational cultures, and a supportive policymaking context, we now hold the keys to large-scale democratic revitalization. Democratizing Inequalities shows that the equation may not...
Opportunities to -have your say, - -get involved, - and -join the conversation- are everywhere in public life. From crowdsourcing and town hall meetin...
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cena:
131,37 zł |
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