The Market Research Toolbox: A Concise Guide for Beginners

ISBN-13: 9781412991735 / Angielski / Twarda / 2011 / 272 str.

Edward F. McQuarrie

Opis

An ideal resource for those who want to conduct market research but have little experience in doing so, The Market Research Toolbox describes how to think of market research in the context of making a business decision.