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wyszukanych pozycji: 6
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Market Response Models: Econometric and Time Series Analysis
ISBN: 9781402073687 / Angielski / Miękka / 2003 / 502 str. Termin realizacji zamówienia: ok. 22 dni roboczych. From 1976 to the beginning of the millennium covering the quarter-century life span of this book and its predecessor something remarkable has happened to market response research: it has become practice. Academics who teach in professional fields, like we do, dream of such things. Imagine the satisfaction of knowing that your work has been incorporated into the decision-making routine of brand managers, that category management relies on techniques you developed, that marketing management believes in something you struggled to establish in their minds. It s not just us that we are talking...
From 1976 to the beginning of the millennium covering the quarter-century life span of this book and its predecessor something remarkable has happened...
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cena:
1325,32 |
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Long-Term Impact of Marketing: A Compendium
ISBN: 9789813229792 / Angielski / Twarda / 2018 / 656 str. Termin realizacji zamówienia: ok. 30 dni roboczych. |
cena:
1050,87 |
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Market Response Models: Econometric and Time Series Analysis
ISBN: 9780792378266 / Angielski / Twarda / 2001 / 502 str. Termin realizacji zamówienia: ok. 22 dni roboczych. From 1976 to the beginning of the millennium covering the quarter-century life span of this book and its predecessor something remarkable has happened to market response research: it has become practice. Academics who teach in professional fields, like we do, dream of such things. Imagine the satisfaction of knowing that your work has been incorporated into the decision-making routine of brand managers, that category management relies on techniques you developed, that marketing management believes in something you struggled to establish in their minds. It s not just us that we are talking...
From 1976 to the beginning of the millennium covering the quarter-century life span of this book and its predecessor something remarkable has happened...
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cena:
1124,51 |
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Handbook of Marketing Analytics: Methods and Applications in Marketing Management, Public Policy, and Litigation Support
ISBN: 9781784716745 / Angielski / Twarda / 2018 / 712 str. Termin realizacji zamówienia: ok. 30 dni roboczych. The Handbook of Marketing Analytics showcases analytical marketing methods and their high-impact real-life applications in marketing management, public policy, and litigation support. Fourteen chapters present an overview of specific marketing analytic methods in technical detail, while 22 case studies present thorough examples of the use of each method. The contributors featured are recognized authorities in their fields. Multidisciplinary in scope, this Handbook covers experimental methods, non-experimental methods, and their digital-era extensions. It explores topics such as classical...
The Handbook of Marketing Analytics showcases analytical marketing methods and their high-impact real-life applications in marketing management, publi...
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cena:
1198,79 |
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Handbook of Marketing Analytics: Methods and Applications in Marketing Management, Public Policy, and Litigation Support
ISBN: 9781789904208 / Angielski / Miękka / 2019 / 712 str. Termin realizacji zamówienia: ok. 30 dni roboczych. The Handbook of Marketing Analytics showcases analytical marketing methods and their high-impact real-life applications in marketing management, public policy, and litigation support. Fourteen chapters present an overview of specific marketing analytic methods in technical detail, while 22 case studies present thorough examples of the use of each method. The contributors featured are recognized authorities in their fields. Multidisciplinary in scope, this Handbook covers experimental methods, non-experimental methods, and their digital-era extensions. It explores topics such as classical...
The Handbook of Marketing Analytics showcases analytical marketing methods and their high-impact real-life applications in marketing management, publi...
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cena:
275,01 |
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Market Response Models: Econometric and Time Series Analysis
ISBN: 9789401069724 / Angielski / Miękka / 2011 / 400 str. Termin realizacji zamówienia: ok. 22 dni roboczych. This book reports over a decade's worth of research on the development of empirical response models that have important uses for generating marketing knowledge and improving marketing decisions. Some of its contributions to marketing are the following: 1. It integrates state-of-the art technical material with discussions of its relevance to management. 2. It provides continuity to a research stream over 20 years old. 3. It illustrates how marketing generalizations are the basis of marketing theory and marketing knowledge. 4. It shows how the research can be applied to marketing planning and...
This book reports over a decade's worth of research on the development of empirical response models that have important uses for generating marketing ...
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cena:
522,07 |
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