wyszukanych pozycji: 2
Endless October Season 2: Bird Dogs, Short Tails, and the Traveling Birdhunter
ISBN: 9798704814368 / Angielski / Miękka / 2021 / 172 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. |
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cena:
63,63 zł |
Market Response Models: Econometric and Time Series Analysis
ISBN: 9789401069724 / Angielski / Miękka / 2011 / 400 str. Termin realizacji zamówienia: ok. 20 dni roboczych. This book reports over a decade's worth of research on the development of empirical response models that have important uses for generating marketing knowledge and improving marketing decisions. Some of its contributions to marketing are the following: 1. It integrates state-of-the art technical material with discussions of its relevance to management. 2. It provides continuity to a research stream over 20 years old. 3. It illustrates how marketing generalizations are the basis of marketing theory and marketing knowledge. 4. It shows how the research can be applied to marketing planning and...
This book reports over a decade's worth of research on the development of empirical response models that have important uses for generating marketing ...
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cena:
500,03 zł |