wyszukanych pozycji: 4
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Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World
ISBN: 9780805851557 / Angielski / Miękka / 2005 / 574 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Online Consumer Psychology addresses many of the issues created by the Internet and goes beyond the topic of advertising and the Web to include topics such as customization, site design, word of mouth processes, and the study of consumer decision making while online. The theories and research methods help provide greater insight into the processes underlying consumer behavior in online environments. Broken into six sections, this book:
Online Consumer Psychology addresses many of the issues created by the Internet and goes beyond the topic of advertising and the Web to in... |
cena:
493,42 zł |
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Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World
ISBN: 9780805851540 / Angielski / Twarda / 2005 / 574 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. This edited volume--sponsored by the SCP and similar to Schumann/Thorson "Advertising and the World Wide Web (`99)"--contains historical and theoretical foundations of the Internet. It will discuss the structure of Web advertising and serves to better ac
This edited volume--sponsored by the SCP and similar to Schumann/Thorson "Advertising and the World Wide Web (`99)"--contains historical and theoretic...
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cena:
890,27 zł |
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Consumer Psychology in a Social Media World
ISBN: 9780765646934 / Angielski / Twarda / 2015 / 278 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Consumer Psychology in a Social Media World seeks to illustrate the relevance of consumer psychology theory and research to understanding the social media world that has rapidly become a key component in the social and economic lives of most individuals. Despite the rapid and widespread adoption of social media by consumers, research focused on individuals' use thereof and its implications for organizations and society has been limited and published in scattered outlets. This has made it difficult for those trying to get either a quick introduction or an in-depth understanding of the... Consumer Psychology in a Social Media World seeks to illustrate the relevance of consumer psychology theory and research to understanding the socia... |
cena:
763,09 zł |
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Consumer Psychology in a Social Media World
ISBN: 9780765646941 / Angielski / Miękka / 2015 / 278 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Consumer Psychology in a Social Media World seeks to illustrate the relevance of consumer psychology theory and research to understanding the social media world that has rapidly become a key component in the social and economic lives of most individuals. Despite the rapid and widespread adoption of social media by consumers, research focused on individuals' use thereof and its implications for organizations and society has been limited and published in scattered outlets. This has made it difficult for those trying to get either a quick introduction or an in-depth understanding of the... Consumer Psychology in a Social Media World seeks to illustrate the relevance of consumer psychology theory and research to understanding the socia... |
cena:
244,14 zł |