Wyniki wyszukiwania:
wyszukanych pozycji: 7
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Handbook of Consumer Psychology
ISBN: 9780805856033 / Angielski / Twarda / 2007 / 1280 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to products and services, the marketing of these products and services, and societal and ethical concerns associated with marketing processes. Consumer psychology is a discipline at the... This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychol... |
cena:
689,87 |
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Transfictional Character and Transmedia Storyworlds in the British Nineteenth Century
ISBN: 9783031134654 / Angielski / Miękka / 2023 Termin realizacji zamówienia: ok. 16-18 dni roboczych. This book is a study of how transfictional and transmedia storytelling emerges in the nineteenth century and how the period’s receptive practices anticipate the receptive practices of fandom and transmedia storytelling franchises in the twentieth and twenty-first centuries. The central claim is that the serialized, periodical, and dramatic media environment of the late eighteenth century through the nineteenth century in Great Britain trained audiences to perceive the continuous identity of characters and worlds across disparate texts, illustrations, plays, and songs by creators other...
This book is a study of how transfictional and transmedia storytelling emerges in the nineteenth century and how the period’s receptive practices an...
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cena:
485,31 |
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Transfictional Character and Transmedia Storyworlds in the British Nineteenth Century
ISBN: 9783031134623 / Angielski / Twarda / 2022 / 217 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. This book is a study of how transfictional and transmedia storytelling emerges in the nineteenth century and how the period’s receptive practices anticipate the receptive practices of fandom and transmedia storytelling franchises in the twentieth and twenty-first centuries. The central claim is that the serialized, periodical, and dramatic media environment of the late eighteenth century through the nineteenth century in Great Britain trained audiences to perceive the continuous identity of characters and worlds across disparate texts, illustrations, plays, and songs by creators other...
This book is a study of how transfictional and transmedia storytelling emerges in the nineteenth century and how the period’s receptive practices an...
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cena:
485,31 |
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Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World
ISBN: 9780805851557 / Angielski / Miękka / 2005 / 574 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Online Consumer Psychology addresses many of the issues created by the Internet and goes beyond the topic of advertising and the Web to include topics such as customization, site design, word of mouth processes, and the study of consumer decision making while online. The theories and research methods help provide greater insight into the processes underlying consumer behavior in online environments. Broken into six sections, this book:
Online Consumer Psychology addresses many of the issues created by the Internet and goes beyond the topic of advertising and the Web to in... |
cena:
517,41 |
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Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World
ISBN: 9780805851540 / Angielski / Twarda / 2005 / 574 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. This edited volume--sponsored by the SCP and similar to Schumann/Thorson "Advertising and the World Wide Web (`99)"--contains historical and theoretical foundations of the Internet. It will discuss the structure of Web advertising and serves to better ac
This edited volume--sponsored by the SCP and similar to Schumann/Thorson "Advertising and the World Wide Web (`99)"--contains historical and theoretic...
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cena:
936,25 |
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Consumer Psychology in a Social Media World
ISBN: 9780765646934 / Angielski / Twarda / 2015 / 278 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Consumer Psychology in a Social Media World seeks to illustrate the relevance of consumer psychology theory and research to understanding the social media world that has rapidly become a key component in the social and economic lives of most individuals. Despite the rapid and widespread adoption of social media by consumers, research focused on individuals' use thereof and its implications for organizations and society has been limited and published in scattered outlets. This has made it difficult for those trying to get either a quick introduction or an in-depth understanding of the... Consumer Psychology in a Social Media World seeks to illustrate the relevance of consumer psychology theory and research to understanding the socia... |
cena:
837,70 |
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Consumer Psychology in a Social Media World
ISBN: 9780765646941 / Angielski / Miękka / 2015 / 278 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Consumer Psychology in a Social Media World seeks to illustrate the relevance of consumer psychology theory and research to understanding the social media world that has rapidly become a key component in the social and economic lives of most individuals. Despite the rapid and widespread adoption of social media by consumers, research focused on individuals' use thereof and its implications for organizations and society has been limited and published in scattered outlets. This has made it difficult for those trying to get either a quick introduction or an in-depth understanding of the... Consumer Psychology in a Social Media World seeks to illustrate the relevance of consumer psychology theory and research to understanding the socia... |
cena:
261,11 |
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