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wyszukanych pozycji: 12
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Marketing in Context: Setting the Scene
ISBN: 9781137297105 / Angielski / Twarda / 2013 / 230 str. Termin realizacji zamówienia: ok. 20 dni roboczych. The best marketing doesn't just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the consumer isn't aware their buying decisions are being influenced. Hackley shows how marketing must set the scene and identify the broader cultural context to successfully influence consumers.
The best marketing doesn't just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the con...
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cena:
211,53 zł |
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Advertising
ISBN: 9781412934299 / Angielski / Twarda / 2009 / 1312 str. Termin realizacji zamówienia: ok. 22 dni roboczych. This collection gathers the assorted research and theory together on advertising with papers drawn not only from major international advertising journals but also from papers published widely across the social sciences.
This collection gathers the assorted research and theory together on advertising with papers drawn not only from major international advertising journ...
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cena:
2593,50 zł |
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Marketing and Social Construction: Exploring the Rhetorics of Managed Consumption
ISBN: 9780415208598 / Angielski / Twarda / 2001 / 240 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Marketing is at the centre of the business education boom: a million or more people worldwide are studying the subject at any one time. Yet despite widespread discontent with the intellectual standards in marketing, very little has changed over the past thirty years. In this ground-breaking new work, Chris Hackley presents a social-constructionist critique of popular approaches to teaching, theorising and writing about marketing. Drawing on a wide range of up-to-date European and North American studies, Dr Hackley presents his argument on two levels. First, he argues that... Marketing is at the centre of the business education boom: a million or more people worldwide are studying the subject at any one time. Yet despite... |
cena:
752,12 zł |
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Marketing: A Critical Introduction
ISBN: 9781412911481 / Angielski / Twarda / 2009 / 192 str. Termin realizacji zamówienia: ok. 22 dni roboczych. This key text introduces the essentials of critical thinking within the field of marketing in easy to read and understandable terms. Integrating critical perspectives with the topics of the typical marketing curriculum Chris Hackley has produced an indispensable supporting text for upper level, undergraduate Marketing courses. Each chapter includes review questions, case studies reflecting issues in the chapters, along with supporting case questions and reflections, and vignettes that cover stimulating practical examples.
This key text introduces the essentials of critical thinking within the field of marketing in easy to read and understandable terms. Integrating criti...
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cena:
695,06 zł |
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But...How do you Teach Business? – A Critical Examination of the Methods, Ideology and Influence of Business and Management Studies and B
ISBN: 9781035307425 / Angielski / Twarda / 2024 / 192 str. Termin realizacji zamówienia: ok. 22 dni roboczych. |
cena:
464,10 zł |
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Marketing
ISBN: 9781412911498 / Angielski / Miękka / 2009 / 192 str. Termin realizacji zamówienia: ok. 22 dni roboczych. Introducing the essentials of critical perspectives in marketing in easy-to-read and understandable terms, Chris Hackley's text documents the main issues of modern day critical theory in marketing.
Introducing the essentials of critical perspectives in marketing in easy-to-read and understandable terms, Chris Hackley's text documents the main iss...
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cena:
233,36 zł |
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Marketing in Context: Setting the Scene
ISBN: 9781349452033 / Angielski / Miękka / 2013 / 230 str. Termin realizacji zamówienia: ok. 20 dni roboczych. The best marketing doesn't just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the consumer isn't aware their buying decisions are being influenced. Hackley shows how marketing must set the scene and identify the broader cultural context to successfully influence consumers.
The best marketing doesn't just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the con...
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cena:
211,53 zł |
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Marketing and Social Construction: Exploring the Rhetorics of Managed Consumption
ISBN: 9780415439695 / Angielski / Miękka / 2007 / 234 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. This book draws on a wide range of recent European and North American studies in critical, ethnographic and interpretative traditions of marketing. It highlights the influence of social construction on the study of marketing.
This book draws on a wide range of recent European and North American studies in critical, ethnographic and interpretative traditions of marketing. It...
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cena:
228,18 zł |
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Advertising and Promotion
ISBN: 9781529718515 / Angielski / Twarda / 2021 / 424 str. Termin realizacji zamówienia: ok. 22 dni roboczych. |
cena:
881,79 zł |
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Advertising and Promotion
ISBN: 9781529718508 / Angielski / Miękka / 2021 / 424 str. Termin realizacji zamówienia: ok. 22 dni roboczych. |
cena:
300,79 zł |
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Qualitative Research in Marketing and Management
ISBN: 9781032557809 / Miękka / 2024 / 366 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
233,36 zł |
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Qualitative Research in Marketing and Management
ISBN: 9781032557816 / Twarda / 2024 / 366 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
829,92 zł |
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