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wyszukanych pozycji: 11
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Global Marketing Strategy : An Executive Digest
ISBN: 9783319262772 / Angielski / Twarda / 2016 / 249 str. Termin realizacji zamówienia: ok. 10-14 dni roboczych. This book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized Masters programs. In a systematic yet concise manner, it addresses all major issues companies face when conducting business across national and cultural boundaries, including assessing and selecting the most promising overseas markets, evaluating market entry alternatives, examining the forces that drive adaptation versus standardization of the marketing mix. It looks at the various global marketing challenges from a strategic perspective and also addresses topics not... This book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized Masters programs. In a system... |
cena:
365,65 zł |
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Marketing Ethics : An International Perspective
ISBN: 9781861521910 / Angielski / Miękka / 1997 / 256 str. Termin realizacji zamówienia: ok. 30 dni roboczych. Part of the Advanced Marketing Series, this work examines the mainstream marketing ethics and theories, placing them in an international context. Throughout the text, country-specific differences are highlighted with particular attention to variations in business ethics. The book also investigates the means by which ethics can best be implemented into organizational/decision-making and focuses on some of the remaining challenges in business ethics. The text includes cases and key readings designed to illustrate major factors in business ethics drawn from real situations.
Part of the Advanced Marketing Series, this work examines the mainstream marketing ethics and theories, placing them in an international context. Thro...
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cena:
493,24 zł |
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Global Marketing Strategy: An Executive Digest
ISBN: 9783030906641 / Angielski / Twarda / 2022 / 456 str. Termin realizacji zamówienia: ok. 20 dni roboczych. |
cena:
329,21 zł |
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Rethinking Business Responsibility in a Global Context: Challenges to Corporate Social Responsibility, Sustainability and Ethics
ISBN: 9783030342609 / Angielski / Twarda / 2020 / 315 str. Termin realizacji zamówienia: ok. 20 dni roboczych. |
cena:
580,98 zł |
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Global Marketing Strategy: An Executive Digest
ISBN: 9783030906672 / Angielski / Miękka / 2023 / 416 str. Termin realizacji zamówienia: ok. 20 dni roboczych. This book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized master’s programs. In a systematic yet concise manner, it addresses all major issues companies face when conducting business across national and cultural boundaries, including assessing and selecting the most promising overseas markets, evaluating market entry alternatives, and examining the forces that drive adaptation versus standardization of the marketing mix. It looks at the various global marketing challenges from a strategic perspective and also addresses topics not...
This book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized master’s programs. In a system...
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cena:
232,37 zł |
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Global Marketing Strategy: An Executive Digest
ISBN: 9783319799216 / Angielski / Miękka / 2018 / 249 str. Termin realizacji zamówienia: ok. 20 dni roboczych. |
cena:
193,63 zł |
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Rethinking Business Responsibility in a Global Context: Challenges to Corporate Social Responsibility, Sustainability and Ethics
ISBN: 9783030342630 / Angielski / Miękka / 2021 / 315 str. Termin realizacji zamówienia: ok. 20 dni roboczych. |
cena:
580,98 zł |
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The Routledge Companion to Strategic Marketing
ISBN: 9781138489080 / Angielski / Twarda / 2020 / 506 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
1093,46 zł |
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The New Role of Regional Management
ISBN: 9780230538757 / Angielski / Twarda / 2009 / 301 str. Termin realizacji zamówienia: ok. 20 dni roboczych. Regional management has taken on a new role and is becoming more important. This book explores the challenges of European, US and Asian companies. It outlinines how regional headquarters can develop into Dynamic Competence Relay centers to master these challenges.
Regional management has taken on a new role and is becoming more important. This book explores the challenges of European, US and Asian companies. It ...
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cena:
387,30 zł |
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Taking the Fear Out of Data Analysis – Completely Revised, Significantly Extended and Still Fun
ISBN: 9781803929859 / Angielski / Miękka / 2023 / 346 str. Termin realizacji zamówienia: ok. 22 dni roboczych. |
cena:
175,12 zł |
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Globales Marketing-Management: Eine Europäische Perspektive
ISBN: 9783486250053 / Niemiecki / Twarda / 2002 / 822 str. Termin realizacji zamówienia: ok. 22 dni roboczych. Das Werk stellt einen vollig neuen Ansatz der Diskussion globaler Marketingproblemstellungen dar. Vieles in der Diskussion um globales Marketing und Strategie ist von der Spannung zwischen dem Wunsch nach globaler Standardisierung und dem Erfordernis lokaler Anpassung gepragt. Diese fruchtbringende Dialektik wird auch in diesem Werk weiter getragen, indem der Text einen spezifisch europaischen Blick auf globales Marketing wirft. In der praktischen Umsetzung ist dies durch ein europaisch-amerikanisches Autorenteam erstmals gelungen.
Das Werk stellt einen vollig neuen Ansatz der Diskussion globaler Marketingproblemstellungen dar. Vieles in der Diskussion um globales Marketing und S...
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cena:
151,31 zł |
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