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Provides a comprehensive introduction to LISREL for structural equation modeling (SEM) using a non-technical, user-oriented approach. This book also provides a critical understanding of what is really involved in LISREL modeling and sensitizes the reader against 'mechanically' fitting or modifying models.

Provides a comprehensive introduction to LISREL for structural equation modeling (SEM) using a non-technical, user-oriented approach. This book provides a critical understanding of what is really involved in LISREL modeling and sensitizes the reader against 'mechanically' fitting or modifying models.

Quantitative marketing has been gaining importance during the last decade. This is indicated by the growing number of model- and method-oriented studies published in leading journals as well as by the many successful applications of quantitative approaches in pricing, advertising, new product planning, and market segmentation decisions. In addition, market research has clearly benefitted from applying advanced quantitative models and methods in practice. Some 60 researchers - among them worldwide leading scholars - offer a broad overview of quantitative approaches in marketing. They not only...

Quantitative marketing has been gaining importance during the last decade. This is indicated by the growing number of model- and method-oriented studies published in leading journals as well as by the many successful applications of quantitative approaches in pricing, advertising, new product planning, and market segmentation decisions. In addition, market research has clearly benefitted from applying advanced quantitative models and methods in practice. Some 60 researchers among them worldwide leading scholars offer a broad overview of quantitative approaches in marketing. They not only...