Sport, Media, Culture : Global and Local Dimensions

ISBN-13: 9780714652993 / Angielski / Twarda / 2002 / 263 str.

Alina Bernstein; Neil Blain

Opis

An examination of the central features of the sport-media phenonmenon, with a focus on Europe and the USA. This study analyses such issues as new media technology; gender, ethnicity and local dimensions of collective identity; changes within the arena of the Olympic games; women in American basketball advertising; and cult football radio in Scotland. With the addition of an interview by the Senior Vice-President of NBC Sports, this book will of importance to students of both sport and the media, as well as interest to professionals and academic specialists within this field.

Recenzje

'there is much in this collection of essays that will appeal to those whose interest in sport goes beyond the tabloid fix of football transfers and racing tips' - The Times

Spis treści

Sport and the media - the emergence of a major research field, Alina Bernstein and Neil Blain; the Olympic Games - 21st-century challenges as a global media event, Nancy K. Rivenburgh; what's in a name? Muhammad Ali and the politics of cultural identity, Amir Saeed; from pig's bladders to Ferraris - media discourses of masculinity and morality in obituaries of Stanley Matthews, Garry Whannel; new media sport, Raymond Boyle and Richard Haynes; meeting the industry - an interview with Alex Gilady, Alina Bernstein; attribution of failure - a German soccer story, Hans-Joerg Stiehler and Mirko Marr; witches of our age - women ultras, Italian football and the media, Rinella Cere; we got next - images of women in television commercials during the inaugural WNBA season, Stanley T. Wearden and Pamela J. Creedon; fitba crazy? Saturday super scoreboard and the dialectics of political debate, Hugh O'Donnell; beyond media culture - sport as dispersed symbolic activity, Neil Blain.

O autorze

ALINA BERNSTEIN, Neil Blain