An examination of the central features of the sport-media phenonmenon, with a focus on Europe and the USA. This study analyses such issues as new media technology; gender, ethnicity and local dimensions of collective identity; changes within the arena of the Olympic games; women in American basketball advertising; and cult football radio in Scotland. With the addition of an interview by the Senior Vice-President of NBC Sports, this book will of importance to students of both sport and the media, as well as interest to professionals and academic specialists within this field.

An examination of the central features of the sport-media phenonmenon, with a focus on Europe and the USA. This study analyses such issues as new media technology; gender, ethnicity and local dimensions of collective identity; changes within the arena of the Olympic games; women in American basketball advertising; and cult football radio in Scotland. With the addition of an interview by the Senior Vice-President of NBC Sports, this book will of importance to students of both sport and the media, as well as interest to professionals and academic specialists within this field.