An examination of the central features of the sport-media phenonmenon, with a focus on Europe and the USA. This study analyses such issues as new media technology; gender, ethnicity and local dimensions of collective identity; changes within the arena of the Olympic games; women in American basketball advertising; and cult football radio in Scotland. With the addition of an interview by the Senior Vice-President of NBC Sports, this book will of importance to students of both sport and the media, as well as interest to professionals and academic specialists within this field.

An examination of the central features of the sport-media phenonmenon, with a focus on Europe and the USA. This study analyses such issues as new media technology; gender, ethnicity and local dimensions of collective identity; changes within the arena of the Olympic games; women in American basketball advertising; and cult football radio in Scotland. With the addition of an interview by the Senior Vice-President of NBC Sports, this book will of importance to students of both sport and the media, as well as interest to professionals and academic specialists within this field.

After the Referendum on whether Scotland should become an independent country in September 2014 - and following a momentous mobilisation of voters by both the Yes and No campaigns - Scotland's political environment has been fundamentally energised. But how was the Referendum campaign reported and structured in the media in Scotland, the wider United Kingdom, and in other parts of the world, and was it a matter of 'construction' rather than 'representation'? In this book scholars, commentators and journalists from Britain, Europe and beyond examine how the media across the world presented the...

After the Referendum on whether Scotland should become an independent country in September 2014 - and following a momentous mobilisation of voters by both the Yes and No campaigns - Scotland's political environment has been fundamentally energised. But how was the Referendum campaign reported and structured in the media in Scotland, the wider United Kingdom, and in other parts of the world, and was it a matter of 'construction' rather than 'representation'?

In this book scholars, commentators and journalists from Britain, Europe and beyond examine how the media across the world presented...