Small Business Management

ISBN-13: 9781467938464 / Angielski / Miękka / 2011 / 556 str.

James W. Carland Jr; Joann C. Carland

Opis

Small business has become a fixture in the curricula of colleges nationwide. The interest which has developed in this topic is gratifying in light of the significance which small business has for national and world economies and the challenging and rewarding careers which it makes possible. We are pleased to offer the second edition of this text as support for a first course in small business management. The text is divided into six parts. Part I is an introduction to the subject of small business management. It describes the importance of the field from an economic and innovative perspective and examines personal considerations of importance to a prospective small business owner. Part II of the text contains the tools which are required for the successful creation and management of a small business. Each chapter in this section has been designed to stand alone so that instructors may omit any segments which are deemed to be unnecessary for a given class. Part III of the text presents the business plan. A step by step approach to the initiation of a small business is explained from a strategic perspective. From the establishment of goals and objectives through market identification, feasibility assessment, development of financing and the timing of the opening of a firm, the chapters in this section reinforce the value of planning as a key factor in the success of a small business venture. Because of their relative importance for a successful venture, separate chapters on marketing and financial planning are presented. Part IV of the text is entitled The New Venture. Topics in legal organization and structuring and the pros and cons associated with alternative forms are covered in the first chapter in this unit. Income tax considerations and concerns are explored in depth. Issues in purchasing an ongoing business are discussed in the second chapter with special emphasis on establishing a value for a firm. The final chapter of this unit explores franchising. Pertinent factors from the perspective of both a franchisee and a franchisor are discussed as are the pros and cons of franchising. Part V of the text is devoted to the management of an ongoing small business. Strategic management and planning techniques are stressed throughout the chapters in this section. The final unit in the text, Part VI, is entitled Special Topics. Any chapter in this section may be omitted at the instructor's discretion without sacrificing the integrity of the text. The content includes planning for management succession and bequeathing a small business, the potentially catastrophic effects of divorce on small firms, business law issues, international markets and opportunities for small firms and ethical issues for owners and managers of small ventures.

Zawartość książki może nie spełniać oczekiwań – reklamacje nie obejmują treści, która mogła nie być redakcyjnie ani merytorycznie opracowana.