Carland, Joann C.

Jo Ann and Jim Carland are uniquely suited to author a book in entrepreneurship. Their academic, business, research, consulting and teaching backgrounds combine to give them unique insight into the problems and opportunities of new ventures. The authors are entrepreneurs themselves. They have launched more than a dozen ventures of their own. Consequently, they have experienced the challenges of entrepreneurship and learned how the storm is weathered. They speak as doers as well as teachers and this book is founded on pragmatism. Jim holds a PhD in Management Policy and Systems with related fie...