Entrepreneurial Management, Entrepreneurial Marketing, Entrepreneurial Accounting, Entrepreneurial Finance, Entrepreneurial Strategy and Entrepreneurial Leadership, constitute the Catching the American Dream(r) series authored by JoAnn and Jim Carland, which provides comprehensive coverage of entrepreneurship from visioning to harvesting. These books embody a pragmatic and practical exploration of idea commercialization, venture creation, market penetration, organizational management, venture growth, strategic positioning, and leadership. Entrepreneurial Management is an in-depth exploration...

Small business has become a fixture in the curricula of colleges nationwide. The interest which has developed in this topic is gratifying in light of the significance which small business has for national and world economies and the challenging and rewarding careers which it makes possible. We are pleased to offer the second edition of this text as support for a first course in small business management. The text is divided into six parts. Part I is an introduction to the subject of small business management. It describes the importance of the field from an economic and innovative perspective...