Small Business Management

ISBN-13: 9780471500711 / Angielski / Miękka / 1991 / 736 str.

Hal B. Pickle;Pickle;Abrahamson

Opis

Informally written, with a practice-oriented approach, this text presents the techniques and methods used in the day-to-day management of a small business. Organized by functional areas, e.g. marketing, finance etc., the text introduces readers to conceptual material through the many examples and applications of the small business operation. Updated significantly to reflect the many changes in today's business environment, this edition has expanded or added coverage of the business plan, microcomputers in small business, international marketing, women entrepreneurs, and telemarketing. Also, a section entitled

Spis treści

ENTREPRENEURSHIP, SMALL BUSINESS OWNERSHIP, AND FRANCHISING.

Entrepreneurship.

Ownership.

Franchising.

ESTABLISHING THE FIRM.

The Business Plan.

Sources of Funds.

Location Analysis.

Physical Facilities.

MANAGING THE SMALL BUSINESS.

Management Strategy and Employee Relations.

Personnel Management.

Microcomputers in Small Business.

Risk Management.

MANAGEMENT INFORMATION AND MERCHANDISE CONTROL.

Financial Recordkeeping and Cash Control.

Accounting Statements and Analysis.

Purchasing.

Inventory Control.

MARKETING THE PRODUCT OR SERVICE.

Marketing Strategy and Marketing Research.

Pricing.

Consumer Behavior and Personal Selling.

Promotional Strategy.

THE GOVERNMENT AND SMALL BUSINESS.

Consumer Credit.

Legal Considerations.

Government Control, Assistance, and International Marketing Opportunities.

Appendix.

The Business Plan.

Small Business–Related Trade Associations.

Private Sector Resources.

Small Business Administration Field Offices.

Small Business Administration Publications.

Index.