Informally written, with a practice-oriented approach, this text presents the techniques and methods used in the day-to-day management of a small business. Organized by functional areas, e.g. marketing, finance etc., the text introduces readers to conceptual material through the many examples and applications of the small business operation. Updated significantly to reflect the many changes in today's business environment, this edition has expanded or added coverage of the business plan, microcomputers in small business, international marketing, women entrepreneurs, and telemarketing. Also, a...