wyszukanych pozycji: 147
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Consuming Books: The Marketing and Consumption of Literature
ISBN: 9780415487917 / Angielski / Miękka / 2004 / 218 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. The buying, selling, and writing of books is a colossal industry in which marketing looms large, yet there are very few books which deal with book marketing (how-to texts excepted) and fewer still on book consumption. This innovative text not only rectifies this, but also argues that far from being detached, the book business in fact epitomises today's Entertainment Economy (fast moving, hit driven, intense competition, rapid technological change, etc.). Written by an impressive roster of renowned marketing authorities, many with experience of the book trade and all gifted... The buying, selling, and writing of books is a colossal industry in which marketing looms large, yet there are very few books which deal with book ... |
cena:
277,36 zł |
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Open and Distance Learning: Case Studies from Education Industry and Commerce
ISBN: 9780749429348 / Angielski / Miękka / 1999 / 222 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. This contributed volume reviews the lessons that may be learned from trying to integrate distance learning strategies with face-to-face teaching methods. It contains practical examples from education, commerce and industry.
This contributed volume reviews the lessons that may be learned from trying to integrate distance learning strategies with face-to-face teaching metho...
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cena:
241,40 zł |
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Consumer Research: Postcards from the Edge
ISBN: 9780415173179 / Angielski / Miękka / 1997 / 424 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Consumer Research: Postcards from the Edge is a collection of cutting-edge essays by leading exponents of postmodern consumer research from Europe and America. Topics covered include:
* chronicle, composition and fabulation in consumer research * postmodern approaches to pluralism in consumer research * marketing in cyberspace * poststructuralism in marketing * semiotics in marketing and consumer research Consumer Research: Postcards from the Edge is a collection of cutting-edge essays by leading exponents of postmodern consumer research from E...
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cena:
82,14 zł |
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The Radical Pedagogies of Socrates and Freire: Ancient Rhetoric/Radical Praxis
ISBN: 9781138097827 / Angielski / Miękka / 2017 / 220 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
169,47 zł |
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Writing Marketing
ISBN: 9781412902663 / Angielski / Miękka / 2005 / 272 str. Termin realizacji zamówienia: ok. 22 dni roboczych. Marketing is a very diverse discipline, dealing with everything from the costs of globalization to the benefits of money-back guarantees. However, there is one thing that all marketing academics share. They are writers. They publish or perish. Their careers are advanced, and their reputations are enhanced, by the written word.
Despite its importance, writing is rarely discussed, much less written about, by marketing scholars. It is one of the least understood, yet most significant, academic competencies. It is a competency in need of careful study. Writing Marketing is the first such... Marketing is a very diverse discipline, dealing with everything from the costs of globalization to the benefits of money-back guarantees. However, the...
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cena:
303,04 zł |
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How an orchestra can change your life
ISBN: 9781257769889 / Angielski / Miękka / 2011 / 36 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. Whatever type of music you listen to, you may be missing out.
Maestro Stephen P Brown shares his thoughts on why and how you should expand your exposure to live orchestral music, enabling better enjoyment of the music you like, engage in provocative conversations about it, and possibly even discover you like completely different types of music. Delve into Stephens mind to explore how music can help you: Enhance your senses, Improve Intelligence, Discover the Real Deal, Socialize with Interesting people, and much more. Whatever type of music you listen to, you may be missing out.
Maestro Stephen P Brown shares his thoughts on why and how ... |
cena:
49,78 zł |
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The Traveling Jesus Roadshow
ISBN: 9780595486007 / Angielski / Miękka / 2008 / 168 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. |
cena:
55,35 zł |
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Inspiration: From Dad to Motor Coach
ISBN: 9781425925048 / Angielski / Miękka / 2006 / 252 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. |
cena:
109,28 zł |
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Protestantism
ISBN: 9780816066148 / Angielski / Twarda / 2006 / 128 str. Termin realizacji zamówienia: ok. 30 dni roboczych. Rigorously nonsectarian, the World Religions series offers an objective study of the major spiritual traditions, including:
- Historical origin - Organizational structure - Geographical distribution - Rituals and ceremonies - Current activities - Fundamental beliefs - Population of believers - Cultural contributions - Sacred sites - and more. Rigorously nonsectarian, the World Religions series offers an objective study of the major spiritual traditions, including: - Historical origin |
cena:
188,99 zł |
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Brand Mascots: And Other Marketing Animals
ISBN: 9781138825079 / Angielski / Miękka / 2015 / 300 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Tony the Tiger. The Pillsbury Doughboy. The Michelin Man. The Playboy bunny. The list of brand mascots, spokes-characters, totems and logos goes on and on and on. Mascots are one of the most widespread modes of marketing communication and one of the longest established. Yet, despite their ubiquity and utility, brand mascots seem to be held in comparatively low esteem by the corporate cognoscenti. This collection, the first of its kind, raises brand mascots' standing, both in an academic sense and from a managerial perspective. Featuring case studies and empirical analyses... Tony the Tiger. The Pillsbury Doughboy. The Michelin Man. The Playboy bunny. The list of brand mascots, spokes-characters, totems and logos goes on... |
cena:
256,81 zł |
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Far Eastern Matchbox Labels: A Mid 20th Century Collection
ISBN: 9798452050070 / Angielski / Miękka / 2021 / 118 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. |
cena:
62,60 zł |
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Time, Space, and the Market: Retroscapes Rising
ISBN: 9780765610126 / Angielski / Twarda / 2003 / 360 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Retroscapes, commercial environments that evoke past times and places, are a ubiquitous manifestation of modern marketing. They come in various shapes and forms, from theme restaurants and flagship stores (Planet Hollywood, Niketown) to festival malls and new urbanist communities (Faneuil Hall, Disney's Celebration). This engaging work is the first book devoted exclusively to the subject. Time, Space, and the Market covers a diverse array of retailing milieux, in a number of different countries, at a variety of spatial scales, and from various evaluative perspectives, both pro and con. The...
Retroscapes, commercial environments that evoke past times and places, are a ubiquitous manifestation of modern marketing. They come in various shapes...
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cena:
446,88 zł |
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Open and Distance Learning: Case Studies from Education Industry and Commerce
ISBN: 9780749421205 / Angielski / Twarda / 1997 / 222 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. This text reviews the lessons to be learned from trying to integrate distance learning strategies with established, face-to-face teaching methods. It draws on real, practical examples from education, commerce and industry. The book aims to help readers think about support and delivery of learning and addresses the following questions: is there evidence that distance learning can enrich and enhance the cost-effectiveness of more traditional programmes of teaching and training?; what options do companies and educational organizations have in fostering the development and implementation of such...
This text reviews the lessons to be learned from trying to integrate distance learning strategies with established, face-to-face teaching methods. It ...
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cena:
873,32 zł |
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Free Gift Inside!!: Forget the Customer. Develop Marketease
ISBN: 9781841125466 / Angielski / Miękka / 2003 / 300 str. Termin realizacji zamówienia: ok. 18-20 dni roboczych. Free Gift Inside offers an alternative solution to the difficulty of selling to an already sated and sophisticated consumer.
* Based on the article -Torment Your Customers (They'll Love It- which Harvard Busines Review chose as one of 2002's Six Breakthrough Ideas * A new concept that turns marketing on its head and offers a more effective answer to customer relationship management and permission marketing Free Gift Inside offers an alternative solution to the difficulty of selling to an already sated and sophisticated consumer.
* Based on the art... |
cena:
91,88 zł |
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Solid Rock Hebrew Bible, Volume 2: Latter Prophets and Writings
ISBN: 9780999532232 / Hebrajski Termin realizacji zamówienia: ok. 13-18 dni roboczych. |
cena:
167,52 zł |
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Writing Marketing
ISBN: 9781412902656 / Angielski / Twarda / 2005 / 272 str. Termin realizacji zamówienia: ok. 22 dni roboczych. Marketing is a very diverse discipline, dealing with everything from the costs of globalization to the benefits of money-back guarantees. However, there is one thing that all marketing academics share. They are writers. They publish or perish. Their careers are advanced, and their reputations are enhanced, by the written word.
Despite its importance, writing is rarely discussed, much less written about, by marketing scholars. It is one of the least understood, yet most significant, academic competencies. It is a competency in need of careful study. Writing Marketing is the first such... Marketing is a very diverse discipline, dealing with everything from the costs of globalization to the benefits of money-back guarantees. However, the...
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cena:
955,51 zł |
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Brands and Branding
ISBN: 9781473919518 / Angielski / Twarda / 2016 / 296 str. Termin realizacji zamówienia: ok. 22 dni roboczych. Lecturers/Instructors - Request a free digital inspection copy here
A fun and humorous introductory book, written in Stephen Brown's entertaining and highly distinctive style, that introduces curious readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty of examples and references drawn from a wide range brands such as Amazon, Apple, Google, Gucci, Nike, Nintendo, Starbucks, Swatch and The Worst Hotel in the World. With 3,000 branding books published each... Lecturers/Instructors - Request a free digital inspection copy here
A fun and humorous introductory book, written in Ste... |
cena:
534,26 zł |
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Everything Is Super Great
ISBN: 9781647230272 / Angielski / Miękka / 2020 / 72 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. |
cena:
58,11 zł |