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wyszukanych pozycji: 169
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Brands and Branding
ISBN: 9781473919525 / Angielski / Miękka / 2016 / 296 str. Termin realizacji zamówienia: ok. 30 dni roboczych (Bez gwarancji dostawy przed świętami) Lecturers/Instructors - Request a free digital inspection copy here
A fun and humorous introductory book, written in Stephen Brown's entertaining and highly distinctive style, that introduces curious readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty of examples and references drawn from a wide range brands such as Amazon, Apple, Google, Gucci, Nike, Nintendo, Starbucks, Swatch and The Worst Hotel in the World. With 3,000 branding books published each... Lecturers/Instructors - Request a free digital inspection copy here
A fun and humorous introductory book, written in Ste... |
cena:
165,80 zł |
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In Search of Center
ISBN: 9780557696444 / Angielski / Miękka / 2011 / 102 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych (Bez gwarancji dostawy przed świętami) The author is a lifelong endurance sports enthusiast, triathlon coach, husband, father, and leukemia survivor. What lies ahead are a few of his thoughts on life, on health, on sport and on some of the amazing people who have reached and touched him along the way. The title "In Search of Center" stems from an email from a friend begging the question "How can I find my center if I don't visit my edges?" Those words have stuck with Brown and they remind him that perhaps writing also gives him an opportunity to both visit the edges, and find his own center. Foreword written by Ethan Zohn.
The author is a lifelong endurance sports enthusiast, triathlon coach, husband, father, and leukemia survivor. What lies ahead are a few of his though...
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cena:
68,55 zł |
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Country Girls
ISBN: 9780573710933 / Angielski Termin realizacji zamówienia: ok. 16-18 dni roboczych (Bez gwarancji dostawy przed świętami) |
cena:
73,03 zł |
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My New Race
ISBN: 9780557017621 / Angielski / Miękka / 2008 / 48 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych (Bez gwarancji dostawy przed świętami) A true story of how one triathlete copes with his Leukemia diagnosis and uses his training as a weapon against cancer. Journey with him as he goes from diagnosis, through chemotherapy treatment, and across the finish line of an ultra distance triathlon in 7 short months with his family by his side. Portion of proceeds to benefit The Leukemia & Lymphoma Society. Learn more about the author at www.remissionman.com
A true story of how one triathlete copes with his Leukemia diagnosis and uses his training as a weapon against cancer. Journey with him as he goes fro...
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cena:
77,73 zł |
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Relentless Mettle - My Cancer, My Rules
ISBN: 9781329604353 / Angielski / Miękka / 2015 / 150 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych (Bez gwarancji dostawy przed świętami) This collection is the intersection of the author's experiences living with a chronic form of leukemia, his triathlon and multisport lifestyle, and his overall passion for living life to the fullest. Brown walks his readers through his initial diagnosis and subsequent chemotherapy treatments through the years. Also included are chapters as told by Brown's wife and two daughters. In the words of Steve Brown, "I made a very early decision and commitment to live this story quite publicly. I wanted to be a voice and I wanted to lead by example. As a result I have been able to connect with so many...
This collection is the intersection of the author's experiences living with a chronic form of leukemia, his triathlon and multisport lifestyle, and hi...
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cena:
56,06 zł |
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THE INNER TRIATHLETE ... Forever Ablaze
ISBN: 9780557017607 / Angielski / Miękka / 2008 / 96 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych (Bez gwarancji dostawy przed świętami) A collection of multisport articles, interviews, and short stories that speak to the human side of the sport of triathlon and to the spirit of the triathlete. These pieces were all previously published by the author in different periodicals over a few years but have been brought together to serve as a dedication to the life, memory, and mission of Jon ""Blazeman"" Blais.
Jon won the hearts of millions in 2005 when he became the first patient with Lou Gehrigs disease to cross the finish line of the Ironman Triathlon World Championship. In May, 2007, Jon lost his battle with ALS, but his war... A collection of multisport articles, interviews, and short stories that speak to the human side of the sport of triathlon and to the spirit of the tri...
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cena:
91,49 zł |
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Triple Six Fix: The Journey of an Unlikely Guru
ISBN: 9781450229906 / Angielski / Miękka / 2010 / 296 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych (Bez gwarancji dostawy przed świętami) |
cena:
73,03 zł |
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Open and Distance Learning: Case Studies from Education Industry and Commerce
ISBN: 9780749421205 / Angielski / Twarda / 1997 / 222 str. Termin realizacji zamówienia: ok. 22 dni roboczych (Bez gwarancji dostawy przed świętami) This text reviews the lessons to be learned from trying to integrate distance learning strategies with established, face-to-face teaching methods. It draws on real, practical examples from education, commerce and industry. The book aims to help readers think about support and delivery of learning and addresses the following questions: is there evidence that distance learning can enrich and enhance the cost-effectiveness of more traditional programmes of teaching and training?; what options do companies and educational organizations have in fostering the development and implementation of such...
This text reviews the lessons to be learned from trying to integrate distance learning strategies with established, face-to-face teaching methods. It ...
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cena:
853,61 zł |
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McRoots: Book Two of the Cripplesby Diaries Trilogy
ISBN: 9781478213109 / Angielski / Miękka / 2012 / 310 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych (Bez gwarancji dostawy przed świętami) Elliot and Geeza are thrown together once more in this second part of the trilogy, rushing up and down the length of Africa in a race against time to stop a monstrous entity from rising up to destroy the World As ancient as the Earth itself, it has remained dormant for millennia, but is now shaking itself free... Together with a maverick scholar, an expert in archaic forms of writing, they discover that the fate of the World somehow revolves around the three Great Pyramids of Egypt which were actually built by... Scotsmen? Culminating in a final confrontation at an open air rock concert in...
Elliot and Geeza are thrown together once more in this second part of the trilogy, rushing up and down the length of Africa in a race against time to ...
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cena:
49,57 zł |
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The Radical Pedagogies of Socrates and Freire: Ancient Rhetoric/Radical Praxis
ISBN: 9780415897921 / Angielski / Twarda / 2011 / 230 str. Termin realizacji zamówienia: ok. 22 dni roboczych (Bez gwarancji dostawy przed świętami) Situating contemporary critical praxis at the intersection of the social, the political, and the rhetorical, this book is a provocative inquiry into the teaching philosophies of Plato's Socrates and Paulo Freire that has profound implications for contemporary education. Brown not only sheds new light on the surprising and significant points of intersection between ancient rhetoric and radical praxis as embodied in the teaching philosophies of Socrates and Freire, using the philosophy of each to illumine the teaching of the other, but uses this analysis to lead contemporary education in a bold...
Situating contemporary critical praxis at the intersection of the social, the political, and the rhetorical, this book is a provocative inquiry into t...
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cena:
463,34 zł |
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Time, Space, and the Market: Retroscapes Rising
ISBN: 9780765610126 / Angielski / Twarda / 2003 / 360 str. Termin realizacji zamówienia: ok. 22 dni roboczych (Bez gwarancji dostawy przed świętami) Retroscapes, commercial environments that evoke past times and places, are a ubiquitous manifestation of modern marketing. They come in various shapes and forms, from theme restaurants and flagship stores (Planet Hollywood, Niketown) to festival malls and new urbanist communities (Faneuil Hall, Disney's Celebration). This engaging work is the first book devoted exclusively to the subject. Time, Space, and the Market covers a diverse array of retailing milieux, in a number of different countries, at a variety of spatial scales, and from various evaluative perspectives, both pro and con. The...
Retroscapes, commercial environments that evoke past times and places, are a ubiquitous manifestation of modern marketing. They come in various shapes...
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cena:
438,95 zł |
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Brand Mascots: And Other Marketing Animals
ISBN: 9781138825079 / Angielski / Miękka / 2015 / 300 str. Termin realizacji zamówienia: ok. 22 dni roboczych (Bez gwarancji dostawy przed świętami) Tony the Tiger. The Pillsbury Doughboy. The Michelin Man. The Playboy bunny. The list of brand mascots, spokes-characters, totems and logos goes on and on and on. Mascots are one of the most widespread modes of marketing communication and one of the longest established. Yet, despite their ubiquity and utility, brand mascots seem to be held in comparatively low esteem by the corporate cognoscenti. This collection, the first of its kind, raises brand mascots' standing, both in an academic sense and from a managerial perspective. Featuring case studies and empirical analyses... Tony the Tiger. The Pillsbury Doughboy. The Michelin Man. The Playboy bunny. The list of brand mascots, spokes-characters, totems and logos goes on... |
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258,48 zł |
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Struggling for Effectiveness : CIDA and Canadian Foreign Aid
ISBN: 9780773540569 / Angielski / Twarda / 2012 / 384 str. Termin realizacji zamówienia: ok. 30 dni roboczych (Bez gwarancji dostawy przed świętami) The Canadian International Development Agency (CIDA) allocates vast sums of money each year, providing vital assistance to countless individuals across the developing world. Yet many observers and insiders have sharply criticized CIDA for its lack of concrete results. Presenting a range of work by scholars and practitioners, this collection offers the most comprehensive examination of CIDA's efforts in over a decade. Contributors explore recent trends in Canadian foreign aid, including topics such as its place in Canadian politics, gender and security concerns, advocacy and public engagement,...
The Canadian International Development Agency (CIDA) allocates vast sums of money each year, providing vital assistance to countless individuals acros...
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cena:
487,78 zł |
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Consuming Books: The Marketing and Consumption of Literature
ISBN: 9780415487917 / Angielski / Miękka / 2004 / 218 str. Termin realizacji zamówienia: ok. 22 dni roboczych (Bez gwarancji dostawy przed świętami) The buying, selling, and writing of books is a colossal industry in which marketing looms large, yet there are very few books which deal with book marketing (how-to texts excepted) and fewer still on book consumption. This innovative text not only rectifies this, but also argues that far from being detached, the book business in fact epitomises today's Entertainment Economy (fast moving, hit driven, intense competition, rapid technological change, etc.). Written by an impressive roster of renowned marketing authorities, many with experience of the book trade and all gifted... The buying, selling, and writing of books is a colossal industry in which marketing looms large, yet there are very few books which deal with book ... |
cena:
273,11 zł |
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The Greater Good
ISBN: 9781515105732 / Angielski / Miękka / 2015 / 570 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych (Bez gwarancji dostawy przed świętami) |
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79,87 zł |
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The Square Up: A DI Mahoney mystery
ISBN: 9780648972785 / Angielski / Miękka / 2021 / 272 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych (Bez gwarancji dostawy przed świętami) |
cena:
77,03 zł |
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Writing Marketing
ISBN: 9781412902656 / Angielski / Twarda / 2005 / 272 str. Termin realizacji zamówienia: ok. 30 dni roboczych (Bez gwarancji dostawy przed świętami) Marketing is a very diverse discipline, dealing with everything from the costs of globalization to the benefits of money-back guarantees. However, there is one thing that all marketing academics share. They are writers. They publish or perish. Their careers are advanced, and their reputations are enhanced, by the written word.
Despite its importance, writing is rarely discussed, much less written about, by marketing scholars. It is one of the least understood, yet most significant, academic competencies. It is a competency in need of careful study. Writing Marketing is the first such... Marketing is a very diverse discipline, dealing with everything from the costs of globalization to the benefits of money-back guarantees. However, the...
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cena:
970,67 zł |
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Live Your Best Life Now
ISBN: 9781533081636 / Angielski / Miękka / 2016 / 150 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych (Bez gwarancji dostawy przed świętami) |
cena:
60,69 zł |
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Marketing - The Retro Revolution
ISBN: 9780761968504 / Angielski / Twarda / 2001 / 272 str. Termin realizacji zamówienia: ok. 30 dni roboczych (Bez gwarancji dostawy przed świętami) A jewel in the crown of the academic marketing establishment' - "Marketing Intelligence and Planning
" In his engaging and lively style, Stephen Brown shows that the implications of today's retro revolution are much more profound than the existing literature suggests. He argues that just as retromarketing practitioners are looking to the past for inspiration, so students, academics and consultants should seek to do likewise.
A jewel in the crown of the academic marketing establishment' - "Marketing Intelligence and Planning
" In his engaging and lively style, Stephen B... |
cena:
970,67 zł |
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How an orchestra can change your life
ISBN: 9781257769889 / Angielski / Miękka / 2011 / 36 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych (Bez gwarancji dostawy przed świętami) Whatever type of music you listen to, you may be missing out.
Maestro Stephen P Brown shares his thoughts on why and how you should expand your exposure to live orchestral music, enabling better enjoyment of the music you like, engage in provocative conversations about it, and possibly even discover you like completely different types of music. Delve into Stephens mind to explore how music can help you: Enhance your senses, Improve Intelligence, Discover the Real Deal, Socialize with Interesting people, and much more. Whatever type of music you listen to, you may be missing out.
Maestro Stephen P Brown shares his thoughts on why and how ... |
cena:
44,89 zł |
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