Kategoria BISAC: Technology & Engineering >> Industrial Design - Packaging

Integrating the Packaging and Product Experience in Food and Beverages: A Road-Map to Consumer Satisfaction focuses on the interrelationship between packaging and the product experience. In both industry and academia there has been a growing interest in investigating approaches that capture consumer responses to products that go beyond traditional sensory and liking measures. These approaches include assessing consumers' emotional responses, obtaining temporal measures of liking, as well as numerous published articles considering the effect of situation and context in the...

This book examines the developments that have taken place in the prepress arena and will explore in detail the progress of a typical label job from design rough through to its arrival on the printing press.

What will become clear to the reader is that the design to print process is still very complex and that there are many stages to ensuring that the final printed label meets the expectations of the brand owner.

Excellent communication and co-operation between the designer, printer and brand owner are an important and essential element in delivering a successful result and...

The retail shelf is the frontline in the drive for brands and products to gain the attention of increasingly distracted consumers. Labels play a critical role. Not surprisingly, the demand to increase the visual appeal of labels is growing quickly. Label production technology is advancing rapidly to keep up and expanding the range of embellishment and decoration techniques available.

This book explains in detail all current methods of label enhancement. It begins with a thorough review of the more traditional methods such as foiling, embossing and novel printing techniques, and...

Labels and packaging communicates vitally important product information, such as usage, care, quantity, provenance and authenticity. When the market is infiltrated with counterfeit goods supported by genuine looking labels and packaging, this essential connection between consumers and producers is broken. Consumers are deceived, producers are defrauded and lives can be, quite literally, put at risk.

Hundreds of brand protection and security labeling solutions are detailed and explained in the book, including the latest hi-tech methods, such as RFID, taggants, electronic article...

The die-cutting and tooling process is among the most critical areas of label converting and finishing. The sophisticated technology it uses enables the production of quality die-cut and converted labels and their application to multiple surfaces, using a wide variety of substrates, on many different presses.

With a better understanding of this often overlooked discipline, you can improve production standards and significantly reduce costly downtime due to pressure-sensitive quality faults.

This book explains the complex and vital role die-cutting and tooling plays. Through a...

As a consultant to the plastics industry, Ottmar Brandau's focus is on using his engineering knowhow and production management experience to improve quality and productivity, cut down cycle time and introduce secondary processes such as inline printing. This book is a thoroughly practical handbook that provides engineers and managers with the toolkit to improve production and engineering aspects in their own businesses - saving money, increasing output and improving competitiveness by adopting new technologies.

In this book, Brandau covers the engineering aspects of bottle...