This book explains the principles of each of the main conventional printing processes used in the production of labels as well as the types of printing equipment used.

Although conventional printing is under pressure from digital processes, it remains a potent force in the sector. The relative popularity of each printing process will always change and some will become entrenched in their own particular niches. It is important, however, to have a fundamental understanding of each process, the mechanics behind them and how they are evolving and changing.

This book aims to...

This book examines the developments that have taken place in the prepress arena and will explore in detail the progress of a typical label job from design rough through to its arrival on the printing press.

What will become clear to the reader is that the design to print process is still very complex and that there are many stages to ensuring that the final printed label meets the expectations of the brand owner.

Excellent communication and co-operation between the designer, printer and brand owner are an important and essential element in delivering a successful result and...

The retail shelf is the frontline in the drive for brands and products to gain the attention of increasingly distracted consumers. Labels play a critical role. Not surprisingly, the demand to increase the visual appeal of labels is growing quickly. Label production technology is advancing rapidly to keep up and expanding the range of embellishment and decoration techniques available.

This book explains in detail all current methods of label enhancement. It begins with a thorough review of the more traditional methods such as foiling, embossing and novel printing techniques, and...