Contents - 1. New Product Development-An Overview- Introduction; The Opportunities New Products Create; The Problems New Products Create; The New Product Development Cycle for Industrial Products; Consumer New Product Evaluation; The Role of Technical Research and Development in New Product Development; Why New Products Fail; Ten Philosophies of Successful New Product Development; Case Studies - 2. Marketing Research In The Specialty Paper Business- Introduction and Objectives; The Urgent Case for Marketing Research; General Definitions and Applications for Marketing Research; Professional...

Contents - 1. Paper Converting Machinery - L. W. Egan - Unroll Units - Guides and Tension Devices - Coaters - Paper Machine Coating - Driers - Saturators - Calenders - Supercalenders and Embossers - Creping Machines - Laminators - Printers - Cutters and Layboys - Slitters - Winders - Special Coating Equipment - 2. Printing Inks and Processes - S. B. McFarlane, Jr. - Printing Methods and Equipment - Printing Inks - Printing Problems - Printing Special Surfaces - Special Applications of Printed Papers - 3. Laminating and the Theory of Adhesion - F. C. Campins - Wet Versus Dry Lamination...

Contents - 1. New Product Development-An Overview- Introduction; The Opportunities New Products Create; The Problems New Products Create; The New Product Development Cycle for Industrial Products; Consumer New Product Evaluation; The Role of Technical Research and Development in New Product Development; Why New Products Fail; Ten Philosophies of Successful New Product Development; Case Studies - 2. Marketing Research In The Specialty Paper Business- Introduction and Objectives; The Urgent Case for Marketing Research; General Definitions and Applications for Marketing Research; Professional...