Digital Media Sport: Technology, Power and Culture in the Network Society
ISBN: 9781138243293 / Angielski / Miękka / 274 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Live broadband streaming of the 2008 Beijing Olympics accounted for 2,200 of the estimated 3,600 total hours shown by the American NBC-Universal networks. At the 2012 London Olympics, unprecedented multi-platforming embraced online, mobile devices, game consoles and broadcast television, with the BBC providing 2,500 hours of live coverage, including every competitive event, much in high definition and some in 3D. The BBC also had 12 million requests for video on mobile phones and 9.2 million browsers on its mobile Olympics website and app. This pattern will only intensify at future sport... Live broadband streaming of the 2008 Beijing Olympics accounted for 2,200 of the estimated 3,600 total hours shown by the American NBC-Universal ne... |
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cena:
219,12 zł |
How to Start Your Personal Training Business: Step by Step Business Plan and Forms. Get a Fitness and Personal Training Certification and Become a Cer
ISBN: 9780986600432 / Angielski / Miękka / 96 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Inside this book you will learn how to become a certified personal trainer and start your personal training business. The book include a step by step business plan and professionally written forms and policies. Here is what you will learn from this book: - Why get certified and how - Important issues you should consider when getting certified - How to stand out from every other personal trainer - How to find your niche - How much you should be charging your clients - The most effective ways to market your personal training business - How to get your clients signing... Inside this book you will learn how to become a certified personal trainer and start your personal training business. The book include a step by st... |
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cena:
83,97 zł |
The Battle of the Century: Dempsey, Carpentier, and the Birth of Modern Promotion
ISBN: 9780313382444 / Angielski / Twarda / 238 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Immortalized as the battle of the century by Ring Lardner, the Dempsey-Carpentier heavyweight title bout marked America's first experience with the intersection of show business, high society, politics, and the underworld at a single sporting event. "The Battle of the Century: Dempsey, Carpentier, and the Birth of Modern Promotion" offers the definitive history of this landmark event's genesis and impact. To explain why the fight had such a far-reaching influence on mass entertainment and modern culture, newspaperman Jim Waltzer invites readers to travel the path to the 1921 heavyweight... Immortalized as the battle of the century by Ring Lardner, the Dempsey-Carpentier heavyweight title bout marked America's first experience with the... |
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cena:
336,17 zł |
Sport Management in the Middle East: A Case Study Analysis
ISBN: 9780415677301 / Angielski / Twarda / 208 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The Middle East is one of the fastest growing and significant markets in world sport, as well as a powerful source of investment in sport. Bids for the Olympics in 2020 and the soccer World Cup in 2022, as well as remarkable investments in Formula One motor racing, horse racing and English Premier League soccer clubs, demonstrate the strength of interest, the depth of resource and the technical expertise maintained by sport business interests in the region. Sport Management in the Middle East is the first book to offer a serious and in-depth analysis of the business... The Middle East is one of the fastest growing and significant markets in world sport, as well as a powerful source of investment in sport. Bids for... |
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cena:
713,61 zł |
Branch Rickey: A Life
ISBN: 9780143120476 / Angielski / Miękka / 147 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The book that inspired Harrison Ford in his portrayal of Branch Rickey in the hit movie "42"
In a brilliant match between author and subject, this latest addition to the Penguin Lives series features the inimitable Jimmy Breslin telling the rags-to-riches tale of Branch Rickey, the legendary manager of the Brooklyn Dodgers who integrated baseball by putting Jackie Robinson into the major leagues. Moving from the dusty Midwest towns where Rickey built baseball's farm system to the Brooklyn streets where he hatched his most famous plan, Breslin brilliantly captures the heady days when... The book that inspired Harrison Ford in his portrayal of Branch Rickey in the hit movie "42"
In a brilliant match between author and subject,... |
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cena:
72,83 zł |
The Business of Being an Athlete
ISBN: 9780980853308 / Angielski / Miękka / 424 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
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cena:
167,70 zł |
Olympic Marketing
ISBN: 9780415587860 / Angielski / Twarda / 296 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The Olympic Games have become the definitive sports event, with an unparalleled global reach and a remarkably diverse constituency of stakeholders, from the IOC and International Federations to athletes, sponsors and fans. It has been estimated, for example, that 3.6 billion people (about half of the world population) watched at least one minute of the Beijing Games in 2008 on television. The driving force behind the rise of the modern Olympics has been the Olympic marketing programme, which has acted as a catalyst for cooperation between stakeholders and driven the promotion, financial...
The Olympic Games have become the definitive sports event, with an unparalleled global reach and a remarkably diverse constituency of stakeholders, fr...
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cena:
713,61 zł |
Smart Ball: Marketing the Myth and Managing the Reality of Major League Baseball
ISBN: 9781617032080 / Angielski / Miękka / 176 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Smart Ball follows Major League Baseball's history as a sport, a domestic monopoly, a neocolonial power, and an international business. MLB's challenge has been to market its popular mythology as the national pastime with pastoral, populist roots while addressing the management challenges of competing with other sports and diversions in a burgeoning global economy. Baseball researcher Robert F. Lewis II argues that MLB for years abused its legal insulation and monopoly status through arrogant treatment of its fans and players and static management of its business. As its... Smart Ball follows Major League Baseball's history as a sport, a domestic monopoly, a neocolonial power, and an international business. MLB'... |
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cena:
216,22 zł |
Match-Fixing in Sport: Comparative Studies from Australia, Japan, Korea and Beyond
ISBN: 9780415785303 / Angielski / Twarda / 278 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
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cena:
662,64 zł |
How the SEC Became Goliath: The Making of College Football's Most Dominant Conference
ISBN: 9781476710303 / Angielski / Miękka / 255 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. A veteran sports journalist explores the real reason why college football can't shake the attitude of "SEC vs Everyone Else" size does matter. How the SEC Became Goliath covers the Southeastern Conference and how the league became dominant, winning seven straight national championships. Size matters. That's why the SEC is Goliath, because the Southeastern Conference, top to bottom, has better coaches, better stadiums, better bank accounts, and better weather, but the difference maker is the bigger and better players. The SEC has walked off with the big crystal prize in...
A veteran sports journalist explores the real reason why college football can't shake the attitude of "SEC vs Everyone Else" size does matter. ...
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cena:
77,07 zł |
Digital Media Sport: Technology, Power and Culture in the Network Society
ISBN: 9780415517515 / Angielski / Twarda / 274 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Live broadband streaming of the 2008 Beijing Olympics accounted for 2,200 of the estimated 3,600 total hours shown by the American NBC-Universal networks. At the 2012 London Olympics, unprecedented multi-platforming embraced online, mobile devices, game consoles and broadcast television, with the BBC providing 2,500 hours of live coverage, including every competitive event, much in high definition and some in 3D. The BBC also had 12 million requests for video on mobile phones and 9.2 million browsers on its mobile Olympics website and app. This pattern will only intensify at future sport... Live broadband streaming of the 2008 Beijing Olympics accounted for 2,200 of the estimated 3,600 total hours shown by the American NBC-Universal ne... |
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cena:
764,59 zł |
Complexity and Control in Team Sports: Dialectics in Contesting Human Systems
ISBN: 9780415672887 / Angielski / Twarda / 228 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Complexity and Control in Team Sports is the first book to apply complex systems theory to 'soccer-like' team games (including basketball, handball and hockey) and to present a framework for understanding and managing the elite sports team as a multi-level complex system. Conventional organizational studies have tended to define team sports as a set of highly heterogeneous physical, mental and cognitive activities within which it is difficult, if not impossible, to find common behavioural playing regularities or universal pedagogies for controlling those activities. Adopting a... Complexity and Control in Team Sports is the first book to apply complex systems theory to 'soccer-like' team games (including basketball,... |
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cena:
713,61 zł |
The Organisation and Governance of Top Football Across Europe: An Institutional Perspective
ISBN: 9780415851299 / Angielski / Miękka / 302 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book aims to provide an extensive overview of how football is organized and managed on a European level and in individual European countries, and to account for the evolution of the national, international and transnational management of football over the last decades. This book aims to provide an extensive overview of how football is organized and managed on a European level and in individual European countries, ... |
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cena:
265,01 zł |
Organizing Successful Tournaments
ISBN: 9781450460279 / Angielski / Miękka / 184 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. If you have been looking for a comprehensive collection of schedules and brackets that can be easily tailored to your events, then look no further. Organizing Successful Tournaments is the definitive resource that will put an end to your search Whether you are running a three-team league, a huge tournament, or anything in between, the most competitive and fair schedule or bracket is at your fingertips in this package. This book shows you how to access more than 2,600 web-based Microsoft Word templates as the framework for virtually any tournament. These templates are... If you have been looking for a comprehensive collection of schedules and brackets that can be easily tailored to your events, then look no further... |
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cena:
132,48 zł |
The Laws of the Ring
ISBN: 9780062112415 / Angielski / Miękka / 240 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. "The California Kid," Mixed Martial Arts pioneer and former featherweight champ in World Extreme Cagefighting, Urijah Faber offers an unconventional and enlightening guide to mental dominance and personal success. The Laws of the Ring combines the wisdom of Robert Greene's The 48 Laws of Power, the Eastern philosophy of the Sun Tzu classic The Art of War, and the humor of Got Fight? by Ultimate Fighting champion Forrest Griffin. The Laws of the Ring is, at once, a celebration of physical and mental toughness, a serious reflection on success and...
"The California Kid," Mixed Martial Arts pioneer and former featherweight champ in World Extreme Cagefighting, Urijah Faber offers an unconventional a...
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cena:
68,50 zł |
Football Brands
ISBN: 9780230232532 / Angielski / Twarda / 208 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The media increasingly refer to football clubs as brands. Certainly concepts such as loyalty, affiliation, emotional ties with football clubs seem to parallel the relationship between consumer and brand in the broader marketing sphere. This book delves deep into the world of the lucrative business of sports branding.
The media increasingly refer to football clubs as brands. Certainly concepts such as loyalty, affiliation, emotional ties with football clubs seem to ...
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cena:
194,97 zł |
Olympic Marketing
ISBN: 9780415587877 / Angielski / Miękka / 272 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The Olympic Games have become the definitive sports event, with an unparalleled global reach and a remarkably diverse constituency of stakeholders, from the IOC and International Federations to athletes, sponsors and fans. It has been estimated, for example, that 3.6 billion people (about half of the world population) watched at least one minute of the Beijing Games in 2008 on television. The driving force behind the rise of the modern Olympics has been the Olympic marketing programme, which has acted as a catalyst for cooperation between stakeholders and driven the promotion, financial... The Olympic Games have become the definitive sports event, with an unparalleled global reach and a remarkably diverse constituency of stakeholders,... |
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cena:
219,12 zł |
Playbooks and Checkbooks: An Introduction to the Economics of Modern Sports
ISBN: 9780691127507 / Angielski / Twarda / 248 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. What economic rules govern sports? How does the sports business differ from other businesses? Playbooks and Checkbooks takes a fascinating step-by-step look at the fundamental economic relationships shaping modern sports. Focusing on the ways that the sports business does and does not overlap with economics, the book uncovers the core paradox at the heart of the sports industry. Unlike other businesses, the sports industry would not survive if competitors obliterated each other to extinction, financially or otherwise--without rivals there is nothing to sell. Playbooks and... What economic rules govern sports? How does the sports business differ from other businesses? Playbooks and Checkbooks takes a fascinating s... |
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cena:
214,62 zł |
Richer Than God: Manchester City, Modern Football and Growing Up
ISBN: 9780857384881 / Angielski / Miękka / 448 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Richer Than God is an authoritative, emotional, provocative account of Manchester City's takeover by Sheikh Mansour, culminating in their remarkable last minute Premier League title victory in May 2012.
By placing the club's extraordinary current rise in the wider context of its patchy modern history, this is also the story of English football's transformation - from the battlegrounds of the 1980s to today's moneyed, seated, global entertainment. Conn is led to question the very nature of football clubs and being a supporter, the underlying values and running of what used to be called... Richer Than God is an authoritative, emotional, provocative account of Manchester City's takeover by Sheikh Mansour, culminating in their remarkable l...
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cena:
67,06 zł |
The Tourism and Leisure Experience: Consumer and Managerial Perspectives
ISBN: 9781845411480 / Angielski / Miękka / 264 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. People do not buy products, or even services; they purchase the total experience that the product or service provides. Experience management is seen as the way to remain competitive in markets where globalisation and technology have turned products and services into commodities. This book draws together academic and practitioner insights into the consumer experience by combining the perspectives of the tourist consumer with that of experience managers, supported by examples from tourism, leisure, hospitality, sport and event contexts. With contributions from established and emerging... People do not buy products, or even services; they purchase the total experience that the product or service provides. Experience management is see... |
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cena:
160,69 zł |