Sport has become big business. This book takes a global look at the business of sport focusing upon the structure of the sport industry, commercialisation of sport, sport marketing, franchising, television and other rights and the rise of the global super athletes and teams. This is positioned in a global political and economic context and in the framework of global uncertainties and scenarios.
Sport has become big business. This book takes a global look at the business of sport focusing upon the structure of the sport industry, commercialisa...
The Sport Business Future examines the impact of powerful changes on the business of sport, including human-computer interfaces, gene therapy and artificial intelligence. It focuses upon probable future trends, including the athlete of the future, corporate sport citizenship and environmentally friendly 'green' sport. The Sport Business Future, written by experts in the area, is a contentious but influential contribution to debates about sport, business and society in the future.
The Sport Business Future examines the impact of powerful changes on the business of sport, including human-computer interfaces, gene therapy and arti...
Sport represents a very intense and dynamic form of competition for individuals and for teams. Many of the themes of business, including leadership, teamworking, mentoring and coaching, strategy, innovation, etc. occur in sport in a very acute and focused way and will determine success or failure. With the use of compelling international examples the authors show how sport provides crucial leadership lessons for business.
Sport represents a very intense and dynamic form of competition for individuals and for teams. Many of the themes of business, including leadership, t...
Sport events are inextricably linked to the places in which they are hosted. High-profile events require high-quality venues, and the proper management of facilities is crucial to their success. Now in a fully revised and updated new edition, Managing Sport Facilities and Major Events is still the only textbook to introduce the fundamentals of sport facility and event management in an international context.
With detailed real-world case studies and insights from professional practice, this book offers a systematic guide to the management issues and practical problems that...
Sport events are inextricably linked to the places in which they are hosted. High-profile events require high-quality venues, and the proper manage...
Sport events are inextricably linked to the places in which they are hosted. High-profile events require high-quality venues, and the proper management of facilities is crucial to their success. Now in a fully revised and updated new edition, Managing Sport Facilities and Major Events is still the only textbook to introduce the fundamentals of sport facility and event management in an international context.
With detailed real-world case studies and insights from professional practice, this book offers a systematic guide to the management issues and practical problems that...
Sport events are inextricably linked to the places in which they are hosted. High-profile events require high-quality venues, and the proper manage...
