International Sport Business: Current Issues, Future Directions

ISBN-13: 9780367312824 / Angielski / Miękka / 2022 / 234 str.

Hans Westerbeek; Adam Karg

Opis

International Sport Business: Current Issues, Future Directions offers a contemporary and forward-looking survey of the global sport industry, introducing the key themes, trends and critical issues that will impact decision-making and strategy in sport business in the coming decade and beyond.

Spis treści

1. International sport business: big business, 2. Global sport business, 3. The social impact of sport business: sport for good, 4. Innovation and entrepreneurship in sport business, 5. Technology, data and value creation in sport, 6. Consumption of sport: the sport product and the buyers of sport, 7. Distribution of sport and the media ecosystem, 8. Governance and leadership in sport business, 9. The future of international sport business