ISBN-13: 9780367141653 / Angielski / Miękka / 2021 / 796 str.
ISBN-13: 9780367141653 / Angielski / Miękka / 2021 / 796 str.
This is the most authoritative, comprehensive and engaging introduction to sports marketing available. It is the only introductory textbook on this subject to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to implementation and control.