Kategoria BISAC: Sports & Recreation >> Cultural & Social Aspects

Sport is a global business. Sport communication professionals need to understand sport's global reach in order to develop their full potential. This is the first textbook to introduce the fundamental principles and practice of sport communication from an international perspective. It explores communication in sport across all levels, from interpersonal communication and team building to strategic communications, and across all forms of media, from print and broadcast to social media. Introducing business aspects, from promotion to crisis communication, and social issues such as gender,...

Sport and leisure managers need to understand the financial side of their industry to offer the most cost-effective facilities and to make sound business decisions. However, to the non-expert the language and practice of finance is often bewildering and perceived as complicated, difficult and impenetrable. This textbook guides the reader through the maze of financial terms and concepts, illustrating theory with examples drawn specifically from sport-based contexts to make this the most relevant, transparent and helpful handbook for students of leisure management available.

Written...

This book offers a new history of drug use in sport. It argues that the idea of taking drugs to enhance performance has not always been the crisis or 'evil' we now think it is. Instead, the late nineteenth century was a time of some experimentation and innovation largely unhindered by talk of cheating or health risks. By the interwar period, experiments had been modernised in the new laboratories of exercise physiologists. Still there was very little sense that this was contrary to the ethics or spirit of sport. Sports, drugs and science were closely linked for over half a century.

• What is physical literacy?
• What are the benefits of being physically literate?

The term 'physical literacy' describes the motivation, confidence, physical competence, understanding and knowledge that individuals develop in order to maintain physical activity at an appropriate level throughout their life. Physical literacy encompasses far more than physical education in schools or structured sporting activities, offering instead a broader conception of physical activity, unrelated to ability. Through the use of particular pedagogies and the adoption of new modes...

Spanish soccer is on top of the world, at international and club level, with the best teams and a seemingly endless supply of exciting and stylish players. While the Spanish economy struggles, its soccer flourishes, deeply embedded throughout Spanish social and cultural life. But the relationship between soccer, culture and national identity in Spain is complex. This fascinating, in-depth study shines new light on Spanish soccer by examining the role this sport plays in Basque identity, consolidated in Athletic Club of Bilbao, the century-old soccer club located in the birthplace of Basque...

Despite a growing interest in the sociology of the body, there has to date been a lack of scholarly work addressing the embodied aspects which form a central part of our understanding and experience of sport and movement cultures. Researching Embodied Sport explores the political, social and cultural significance of embodied approaches to the study of sport, physical activities and dance. It explains how embodied approaches fit with existing theory in studies of sport and movement cultures and makes a compelling case for incorporating an embodied approach into the study of sporting...

Debates around the 'sport for development and peace' (SDP) movement have entered a new phase, moving on from simple questions surrounding the utility of sport as a tool of international development. Beyond Sport for Development and Peace argues that critical research and new perspectives and methodologies are necessary to balance the local aspects and global influences of sport and to better understand the power relations embedded in SDP on a transnational scale. As the era of the Millennium Development Goals gives way to a new agenda for sustainable development, this book considers...

Sport is a geographic phenomenon. The physical and organizational infrastructure of sport occupies a prominent place in our society. This important book takes an explicitly spatial approach to sport, bringing together research in geography, sport studies and related disciplines to articulate a critical approach to sports geography . Critical Geographies of Sport illustrates this approach by engaging directly with a variety of theoretical traditions as well as the latest research methods.

Each chapter showcases the merits of a geographic approach to the study of sport ranging...

The governance of international sport is dominated by the SINGOs (sporting international non-governmental organisations). The IOC, FIFA, IAAF and the FIA wield global influence, but how exactly do such complex organisations operate? This important book examines the rise of the SINGOs, their structures, organisational behaviour, and their power in the context of modern sport and international politics.

Written by two world-leading experts, the book sheds new light on the relationship between these SINGOs and the sports which they govern. It provides a close critical analysis of the...

As the Olympic spectacle grows, broadcast coverage becomes bigger, more complex and more sophisticated. Part sporting event, part reality show, and part global festival, the Olympics can be seen as both intensely nationalistic and a celebration of a shared sense of international community. This book sheds new light on how the Olympic experience has been shaped by television and expanded across multiple platforms and formats.

Combining a multitude of approaches ranging from interviews to content analyses to audience surveys, the book explores the production, influence and...

Bringing together many of the most influential scholars in sport and media studies, this book examines the diverse ways that media influences our understanding of the world's most important sport events, dubbed sports mega-events. It sheds new light on how these events have been changed by the media, and have, in turn, adapted to media to further their brand's cultural influence.

Focusing on the central concept of "mediatization" - the permeation of media into all spheres of contemporary life - the book presents original case studies of major events including the Olympics, FIFA,...

A thorough, innovative yet entertaining and readable analysis of sport as an expression of the values and social relations of a nation. Covering the years between the two World Wars, the central place of sport in English life is brought into sharp focus, providing insight into issues of gender, class, religion and locality, ideas of morality, continuity and change, and what it meant to be English during this pivotal time.

Themes include:

• the nature of sport and its place in national life
• how sport was portrayed in the media and through the sports stars of...

Sport, physical activity and play are key constituents of social life, impacting such diverse fields as healthcare, education and criminal justice. Over the past decade, governments around the world have begun to place physical activity at the heart of social policy, providing increased opportunities for participation for young people. This groundbreaking text explores the various ways in which young people experience sport, physical activity and play as part of their everyday lives, and the interventions and outcomes that shape and define those experiences.

The book covers a range of...

Health and Elite Sport is the first book to critically examine the relationship between participation in high performance sport and health outcomes. Drawing on theory and empirical data from a wide range of disciplines, including sociology, developmental psychology, epidemiology, and physical education, the book explores the benefits and detriments of participation in elite sport for both individuals (athletes, coaches, spectators) and communities.

Written by a team of leading international sport researchers, the book examines key issues including:

• Talent...