Twitter, Facebook, online forums, blogs and websites – scholars are increasingly turning to digital sources to study sport and physical activity. These platforms have generated new digital content ripe for analysis and are making it possible to investigate communities that were previously inaccessible. However, they have also created theoretical, methodological, practical and ethical challenges. This book critically examines the opportunities open to qualitative researchers working in digital spaces and offers novel insights into how the rise of new technology is helping to shape sport...