Kategoria BISAC: Social Science >> Media Studies

The history of audience research tells us that the relationship between the media and viewers, readers and listeners is complex and requires multiple methods of analysis. In Understanding Audiences, Andy Ruddock introduces students to the range of quantitative and qualitative methods and invites his readers to consider the merits of both.

Understanding Audiences: demonstrates how - practically - to investigate media power; places audience research - from early mass communication models to cultural studies approaches - in their historical and epistemological context; explores the...

The digital revolution is transforming media and communications industries worldwide, and media companies are keen to emerge at the forefront of an increasingly transnational and competitive communications marketplace. However, the volume and scale of mergers and alliances involving media players has raised considerable challenges for regulators and state authorities alike.

In this book, Chris Atton offers a fresh introduction to alternative media: one which is not limited to radical' media, but can also account for newer cultural forms such as zines, fanzines, and personal websites.

Alternative Media: Examines how and why people produce and use alternative media - to make meaning, to interpret, and to change the world in which they live Encompasses a wide range of alternative media and draws on examples from both the United States and United Kingdom Locates contemporary alternative media in their cultural, historical and political contexts

This book is about the relationship between the spectators in countries of the west, and the distant sufferer on the television screen; the sufferer in Somalia, Nigeria, Bangladesh, India, Indonesia, but also from New York and Washington DC. How do we relate to television images of the distant sufferer? The question touches on the ethical role of the media in public life today. They address the issue of whether the media can cultivate a disposition of care for and engagement with the far away other; whether television can create a global public with a sense of social responsibililty...