The history of audience research tells us that the relationship between the media and viewers, readers and listeners is complex and requires multiple methods of analysis. In Understanding Audiences, Andy Ruddock introduces students to the range of quantitative and qualitative methods and invites his readers to consider the merits of both.
Understanding Audiences: demonstrates how - practically - to investigate media power; places audience research - from early mass communication models to cultural studies approaches - in their historical and epistemological context; explores the...
The history of audience research tells us that the relationship between the media and viewers, readers and listeners is complex and requires multip...
The history of audience research tells us that the relationship between the media and viewers, readers and listeners is complex and requires multiple methods of analysis. In Understanding Audiences, Andy Ruddock introduces students to the range of quantitative and qualitative methods and invites his readers to consider the merits of both. Understanding Audiences: demonstrates how - practically - to investigate media power; places audience research - from early mass communication models to cultural studies approaches - in their historical and epistemological context; explores the relationship...
The history of audience research tells us that the relationship between the media and viewers, readers and listeners is complex and requires multiple ...
Picking up on some of the themes developed in his critically acclaimed book "Understanding Audiences "(SAGE), this new book on audience research focuses on qualitative methods and will draw upon students' own media experience. Structured around contemporary topics, including celebrity and reality TV, Investigating Audiences is designed with the needs of lecturers and students in mind. The book is divided into chapters that deal with audience research in terms of concepts and topics. Regarding concepts, Investigating Audiences is firmly grounded within interpretive approaches to studying...
Picking up on some of the themes developed in his critically acclaimed book "Understanding Audiences "(SAGE), this new book on audience research focus...
Picking up on some of the themes developed in his critically acclaimed book "Understanding Audiences "(SAGE), this new book on audience research focuses on qualitative methods and will draw upon students' own media experience. Structured around contemporary topics, including celebrity and reality TV, Investigating Audiences is designed with the needs of lecturers and students in mind. The book is divided into chapters that deal with audience research in terms of concepts and topics. Regarding concepts, Investigating Audiences is firmly grounded within interpretive approaches to studying...
Picking up on some of the themes developed in his critically acclaimed book "Understanding Audiences "(SAGE), this new book on audience research focus...
Donald Trump's use of Twitter, the "Angelina Effect," social media mourning, cyber-bullying: in today's media environment, evidence of media influence is all around us. As such, good media research is more important than ever, and crucially, is something everyone can and should do.
In Exploring Media Research, Andy Ruddock explains that the only way to learn or teach about media research is to do it. Carefully balancing theory and practice, he demystifies the process, showing you don't need large amounts of time or money to do meaningful media analysis....
Donald Trump's use of Twitter, the "Angelina Effect," social media mourning, cyber-bullying: in today's media environment, evidence of media influence...
Donald Trump's use of Twitter, the "Angelina Effect," social media mourning, cyber-bullying: in today's media environment, evidence of media influence is all around us. As such, good media research is more important than ever, and crucially, is something everyone can and should do.
In Exploring Media Research, Andy Ruddock explains that the only way to learn or teach about media research is to do it. Carefully balancing theory and practice, he demystifies the process, showing you don't need large amounts of time or money to do meaningful media analysis....
Donald Trump's use of Twitter, the "Angelina Effect," social media mourning, cyber-bullying: in today's media environment, evidence of media influence...
