Monitoring the News: The Brilliant Launch and Sudden Collapse of the Monitor Channel: The Brilliant Launch and Sudden Collapse of the Monit

ISBN-13: 9780765603166 / Angielski / Miękka / 1999 / 264 str.

Susan Bridge

Opis

Between 1988 and 1992 a technologically sophisticated leadership at the Christian Science Monitor led a costly campaign to diversify beyond the failing newspaper to other media, including a cable TV channel. This text tells the story of the Monitor and its loss to American journalism.

Spis treści

Chapter 1 The Changing Business of News; Chapter 2 Tradition Is Not Enough; Chapter 3 Renewed Vision; Chapter 4 Sharpened Focus; Chapter 5 Setting the Course; Chapter 6 Launch!; Chapter 7 Clouds; Chapter 8 Collapse; Chapter 9 Perspective; Chapter 10 Epilogue Notes;

O autorze

Susan Bridge