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Erlebniskommunikation: Erfolgsfaktoren Für Die Marketingpraxis
ISBN: 9783642211324 / Niemiecki / Twarda Termin realizacji zamówienia: ok. 5-8 dni roboczych. Wer auf umkampften Markten das Interesse der Konsumenten wecken will, muss Botschaften emotional gestalten und auf neuen Wegen kommunizieren. Diese Erlebniskommunikation ist allgegenwartig geworden. In dem Buch stellen Experten praxisrelevante und wissenschaftlich fundierte Erkenntnisse zu den Erfolgsfaktoren einer effizienten Erlebniskommunikation vor. Neben der Perspektive eines erlebnisorientierten Markenmanagements vermitteln sie auch die Handhabung der Steuerungsinstrumente. Best-Practice-Beispiele geben Einblick in erfolgreiche Kampagnen.
Wer auf umkampften Markten das Interesse der Konsumenten wecken will, muss Botschaften emotional gestalten und auf neuen Wegen kommunizieren. Diese Er...
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cena:
311,50 |
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Aggression: Biological, Developmental, and Social Perspectives
ISBN: 9780306454974 / Angielski / Twarda / 241 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Invites comparison not only across disciplines, but also across the several cultures represented by the contributors, and even across species with studies of infra-humans. Considers differences in areas of the brain and neuro-chemical processes mediating offensive and defensive aggression in animals
Invites comparison not only across disciplines, but also across the several cultures represented by the contributors, and even across species with stu...
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cena:
475,45 |
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The Selfish Gene Philosophy: Narcissistic Giving
ISBN: 9781936320257 / Angielski / Twarda / 180 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
121,64 |
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Heredity, Environment, and Personality: A Study of 850 Sets of Twins
ISBN: 9780292741317 / Angielski / Miękka / 214 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This volume reports on a study of 850 pairs of twins who were tested to determine the influence of heredity and environment on individual differences in personality, ability, and interests. It presents the background, research design, and procedures of the study, a complete tabulation of the test results, and the authors' extensive analysis of their findings. Based on one of the largest studies of twin behavior conducted in the twentieth century, the book challenges a number of traditional beliefs about genetic and environmental contributions to personality development. The subjects... This volume reports on a study of 850 pairs of twins who were tested to determine the influence of heredity and environment on individual differenc... |
cena:
116,78 |
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Personality 101
ISBN: 9780826107848 / Angielski / Miękka / 336 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. "Personality psychology concerns what most people think psychology should be about. This book is the best introduction to personality psychology available anywhere. It combines clear, accessible, and engaging writing with a thorough grasp of the key research and methodological issues in the field. Readers at almost any level of sophistication will find the book enjoyable and informative." Robert Hogan, Ph.D.President, Hogan Assessment Systems Broad, authoritative, and above all, clear, this lively book is the ideal introduction to the vibrant field of personality.... "Personality psychology concerns what most people think psychology should be about. This book is the best introduction to personality psychology av... |
cena:
143,42 |
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Understanding Personality Through Projective Testing
ISBN: 9780765709233 / Angielski / Twarda / 254 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The past forty years have revealed a myriad of theoretical advances to Freud's original conceptions of the personality. It has also witnessed the continued use of projective methods as a vital means of understanding the what and the how of mental health and psychopathology. Understanding Personality Through Projective Testing provides the reader with a comprehensive framework for linking these revitalized key domains of personality functioning to the quality of responses to projective testing in both children and adults. Six core aspects of personality: two facets of object relations (moving...
The past forty years have revealed a myriad of theoretical advances to Freud's original conceptions of the personality. It has also witnessed the cont...
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cena:
447,84 |
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How to Beat Procrastination in the Digital Age
ISBN: 9780983676607 / Angielski / Miękka / 216 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Whether you're a Perfectionist, a Dreamer, a Worrier, a Crisis-Maker, a Defier, a Pleaser or a combination thereof, this book is your roadmap to success. Psychologist and success coach, Dr. Linda Sapadin, has created 6 unique change programs for 6 personality styles. Each change program provides a wealth of information that you cannot find anywhere else.No need for a personality makeover.No need to become like someone else. Each program is designed to respect your personality style so that you can develop the upgraded, enhanced version of you
Take the -Six Styles of Procrastination... Whether you're a Perfectionist, a Dreamer, a Worrier, a Crisis-Maker, a Defier, a Pleaser or a combination thereof, this book is your roadmap to succe...
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cena:
80,96 |
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True and False Recovered Memories: Toward a Reconciliation of the Debate
ISBN: 9781461411949 / Angielski / Twarda / 268 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Beginning in the 1990s, the contentious "memory wars" divided psychologists into two schools of thought: that adults' recovered memories of childhood abuse were generally true, or that they were generally not, calling theories, therapies, professional ethics, and survivor credibility into question. More recently, findings from cognitive psychology and neuroimaging as well as new theoretical constructs are bringing balance, if not reconciliation, to this polarizing debate. Based on presentations at the 2010 Nebraska Symposium on Motivation, True and False Recovered Memories: Toward a...
Beginning in the 1990s, the contentious "memory wars" divided psychologists into two schools of thought: that adults' recovered memories of childhood ...
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cena:
401,58 |
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Descriptive and Normative Approaches to Human Behavior
ISBN: 9789814368001 / Angielski / Twarda / 332 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The aim of the book is to present side-by-side representative and cutting-edge samples of work in mathematical psychology and the analytic philosophy with prominent use of mathematical formalisms.
The aim of the book is to present side-by-side representative and cutting-edge samples of work in mathematical psychology and the analytic philosophy ...
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cena:
491,65 |
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Reflecting on Cosmetic Surgery : Body image, Shame and Narcissism
ISBN: 9780415521390 / Angielski / Twarda / 240 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Cosmetic surgery represents an extreme form of modern grooming. It is the fastest growing medical specialty, yet misconceptions abound about those who undertake it and their reasons for doing so. With a grounded approach, engaging 30 women through in-depth interview, this study explores how they chose cosmetic surgery as an option. Their accounts frame a theoretical discussion, in which Northrop proposes that cosmetic surgery is initiated within the vulnerable and divisive relationship between the self and its poor body image. Poor body image and the attempt at its reparation are examined...
Cosmetic surgery represents an extreme form of modern grooming. It is the fastest growing medical specialty, yet misconceptions abound about those who...
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cena:
730,17 |
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Rainy Brain, Sunny Brain: How to Retrain Your Brain to Overcome Pessimism and Achieve a More Positive Outlook
ISBN: 9780465019458 / Angielski / Twarda / 272 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Are you optimistic or pessimistic? Glass half-full or half-empty? Do you look on the bright side or turn towards the dark? These are easy questions for most of us to answer, because our personality types are hard-wired into our brains. As pioneering psychologist and neuroscientist Elaine Fox has discovered, our outlook on life reflects our primal inclination to seek pleasure or avoid danger--inclinations that, in many people, are healthily balanced. But when our "fear brain" or "pleasure brain" is too strong, the results can be disastrous, as those of us suffering from debilitating... Are you optimistic or pessimistic? Glass half-full or half-empty? Do you look on the bright side or turn towards the dark? These are easy questions... |
cena:
198,40 |
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Assessing the Implicit Personality Through Conditional Reasoning
ISBN: 9781433810572 / Angielski / Twarda / 264 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. For many years, the explicit personalitythat part of which the person is awarehas dominated the realm of personality assessment. Until now, the implicit personalitythe unconscious, inaccessible, hidden reserve of motives and needs explored by Freud, Jung, Rorschach, and othershas been difficult to measure. Yet most psychologists have also concluded that both components of personality govern different behaviors, and their interplay may explain a variety of hitherto unexamined behaviors. In what Drew Westen has called the explosion of empirical studies of unconscious cognitive processes, new,...
For many years, the explicit personalitythat part of which the person is awarehas dominated the realm of personality assessment. Until now, the implic...
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cena:
131,39 |
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Evolve-Love: (4 Ppl by Pple on Facebook)
ISBN: 9781456785215 / Angielski / Miękka / 248 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
321,58 |
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Opinions of Young Mature Minds
ISBN: 9781456796457 / Angielski / Miękka / 120 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. I try to live my life as honest as possible but yet I know I'm not perfect. This book isn't meant to judge anyone or put anyone down, and I also try to live according to my words. I don't want to live under, -Do as I say and not as I do-, I follow my own words just as much as I encourage the next person. This book was meant to show that anybody can do anything they want all you have to do is take charge and stop waiting for things to happen. I love talking about real things that everyone can relate to and stimulating the mind, so I hope this accomplishes that goal and encourages a positive...
I try to live my life as honest as possible but yet I know I'm not perfect. This book isn't meant to judge anyone or put anyone down, and I also try t...
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cena:
77,06 |
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Handbook of Self-Knowledge
ISBN: 9781462505111 / Angielski / Twarda / 462 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This authoritative handbook reviews the state of the science of self-knowledge, a key emerging area in psychology. Leading investigators describe innovative theory and research that is shedding new light on how--and how accurately--people perceive their own traits, thoughts, feelings, behavior, and relationships. Coverage encompasses the behavioral, mental, biological, and social structures that underlie self-knowledge; approaches to studying self-beliefs in specific domains; and the motives and biases that influence accuracy. The volume explores the personal and societal benefits of... This authoritative handbook reviews the state of the science of self-knowledge, a key emerging area in psychology. Leading investigators describe i... |
cena:
403,98 |
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The 2 of Me
ISBN: 9781463460204 / Angielski / Miękka / 56 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
58,74 |
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What's Behind Your Belly Button?: A Psychological Perspective of the Intelligence of Human Nature and Gut Instinct
ISBN: 9781466429895 / Angielski / Miękka / 330 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Although numerous books and articles have recently talked about the gut instincts as valuable in giving us useful hunches in the decision-making process, "What's Behind Your Belly Button?" goes much further and explains how gut feelings not only have a psychological intelligence of their own, but are also understandably rational in their functioning. The authors explore how gut feelings are like a gas gauge in our guts indicating through an emotional feeling of emptiness or fullness how well the two instinctive human needs for acceptance (attention from others) and of control of one's own...
Although numerous books and articles have recently talked about the gut instincts as valuable in giving us useful hunches in the decision-making proce...
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cena:
63,03 |
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Jennifer and Her Selves: Revised Edition
ISBN: 9781468160482 / Angielski / Miękka / 280 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. She was thin and tired, her arms marked by self-inflicted wounds. In his seventh session with Jennifer, Dr. Gerald Schoenewolf, then a young psychoanalyst, made an astounding discovery: this beautiful former ballerina was actually seven separate personalities, ranging from an angry little boy to an austere writer to a sexually provocative young woman. Tracing the birth of each of Jennifer's selves, Dr. Schoenewolf found himself drawn inexorably into a near obsession with her. Dealing directly with each of her personalities, he accompanied Jennifer on a profound journey of awakening and pain....
She was thin and tired, her arms marked by self-inflicted wounds. In his seventh session with Jennifer, Dr. Gerald Schoenewolf, then a young psychoana...
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cena:
51,83 |
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Psychology of Aggression: New Research
ISBN: 9781619424524 / Angielski / Twarda / 193 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Unfortunately violence and aggression seem to have become something endemic to today's world and everyone wonders about the frequency and ease with which people inflict suffering upon others. However, researchers universally bear in mind that there is no single cause of such behaviour and its explanation needs a multilevel analysis of its foundations (biological and psychosocial) and manifestations. Topics discussed in this book include a gender perspective of aggression in adolescence; personal predictors of driver aggression in Moscow; and, the social identity perspective and childhood...
Unfortunately violence and aggression seem to have become something endemic to today's world and everyone wonders about the frequency and ease with wh...
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cena:
691,18 |
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Social Identity in Question: Construction, Subjectivity and Critique
ISBN: 9781848720800 / Angielski / Twarda / 160 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Social identity theory is one of the most influential approaches to identity, group processes, intergroup relations, and social change. This text draws on Lacanian psychoanalysis and Lacanian social theorists to investigate and rework the predominant concepts in the social identity framework.
Social identity theory is one of the most influential approaches to identity, group processes, intergroup relations, and social change. This text draw...
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cena:
705,83 |