Kategoria BISAC: Psychology >> Applied Psychology

What is sensory marketing and why is it interesting and also important? Krishna defines it as "marketing that engages the consumers' senses and affects their behaviors." In this edited book, the authors discuss how sensory aspects of products, i.e., the touch, taste, smell, sound, and look of the products, affect our emotions, memories, perceptions, preferences, choices, and consumption of these products. We see how creating new sensations or merely emphasizing or bringing attention to existing sensations can increase a product's or service's appeal. The book provides an overview of...

Die wissenschaftliche Hygiene ist eine Erfolgsgeschichte. Dennoch lassen sich aktuell Defizite im Hygieneverhalten feststellen auch im klinischen Bereich. Dies birgt Risiken wie etwa die Zunahme von Infektionskrankheiten oder von Antibiotikaresistenzen. Das Buch sensibilisiert Arzte, Psychologen, Padagogen und Mitarbeiter in Pflegeberufen, aber auch interessierte Laien fur das Thema und vermittelt die notwendigen psychologischen Grundlagen fur eine Optimierung des personlichen Hygiene- und Praventionsverhaltens."

Crime Signals helps you stop crime before it starts. David Givens, one of the nation's foremost experts in nonverbal communication, offers a fascinating and instructive look at crime, and into the tell-tale signs that give away all offenders--if you're trained to see them.

From the signals of a swindler to the warning signs that experts use to help thwart terrorism and violent crime, this book breaks down a criminal's body language into clear recognizable symbols:

- What does it mean if an assailant's face turns suddenly pale?

- Is a pat on the arm...

From questions surrounding motives to the concept of crimes of passion, the intersection of emotional states and legal practice has long interested professionals as well as the public--recent cases involving extensive pretrial publicity, highly charged evidence, and instances of jury nullification continue to make the subject particularly timely. With these trends in mind, Emotion and the Law brings a rich tradition in social psychology into sharp forensic focus in a unique interdisciplinary volume. Emotion, mood and affective states, plus patterns of conduct that tend to arise from them...

In these tough times, there are few people who are completely happy with the current conditions. From business executives to the everyday Joe or Jane, everyone seems to be going through a rough economic and personal crunch. But acclaimed business school Professor Srikumar Rao says that we can learn to create joy no matter what else may be going on around us.

Rao shows you that it isn't the negative thing that happens to you that causes your unhappiness, it's how you see it. Happiness at Work is...

Ironically, while the scientific literature on mindfulness has surged, little attention has been paid to the critical who and how of mindfulness pedagogy. Teaching Mindfulness is the first...

When we are positive, our brains become more engaged, creative, motivated, energetic, resilient, and...