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Everyday Guide to Managing Your Medicines
ISBN: 9780763751012 / Angielski / Miękka / 205 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Doctors And Pharmacists Spend Years Studying To Become Eligible For State Licensure, Yet Patients Are Expected To Know A Lot About Their Drugs Without Much Provided Information. It Is Often Assumed That Patients Know About Their Drugs And Classifications, But This Is Not Usually The Case. Most Patients, Especially Senior Citizens, Don't Understand Their Medications, Medication Treatments, And Underlying Disease States. Written To Help Patients And Their Families, Caregivers, And Health Professionals, This Resource Offers All Of The Answers To Your Questions And Empowers Patients To Be...
Doctors And Pharmacists Spend Years Studying To Become Eligible For State Licensure, Yet Patients Are Expected To Know A Lot About Their Drugs Without...
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205,64 |
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Cannabis in Medical Practice: A Legal, Historical and Pharmacological Overview of the Therapeutic Use of Marijuana
ISBN: 9780786403615 / Angielski / Miękka / 247 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Because marijuana is a Schedule I drug under the Controlled Substances Act, the therapeutic benefits of canna-bis are no longer mentioned in the formal education of health care professionals. Doctors who do learn of the drugs therapeutic value are often intimidated by its illegal status. Thus millions of patients afflicted with such illnesses as glaucoma, AIDS, cancer, multiple sclerosis, spinal cord injuries, seizure disorders and chronic pain are denied access to information about the drugs benefits and, in many cases, suffer needlessly. Straightforward and nonpoliticized information on the...
Because marijuana is a Schedule I drug under the Controlled Substances Act, the therapeutic benefits of canna-bis are no longer mentioned in the forma...
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114,15 |
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Elements of Pharmaceutical Pricing
ISBN: 9780789003331 / Angielski / Twarda / 130 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Elements of Pharmaceutical Pricing shows account managers, product managers, marketing researchers, and other practitioners in the pharmaceutical industry how to improve your marketing and pricing skills. By describing the process for reaching pricing decisions and clarifying the environment of pharmaceutical marketing, this book demystifies the area of pharmaceutical pricing and shows how to use prices to capture the value of products instead of lowering their value. Recent pharmaceutical pricing decisions have reflected uninformed, emotional, and short-term thinking. Elements of...
Elements of Pharmaceutical Pricing shows account managers, product managers, marketing researchers, and other practitioners in the pharmaceutical indu...
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cena:
536,56 |
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Elements of Pharmaceutical Pricing
ISBN: 9780789003348 / Angielski / Miękka / 130 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Elements of Pharmaceutical Pricing shows account managers, product managers, marketing researchers, and other practitioners in the pharmaceutical industry how to improve your marketing and pricing skills. By describing the process for reaching pricing decisions and clarifying the environment of pharmaceutical marketing, this book demystifies the area of pharmaceutical pricing and shows how to use prices to capture the value of products instead of lowering their value.
Elements of Pharmaceutical Pricing shows account managers, product managers, marketing researchers, and other practitioners in the pharmaceutical indu...
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146,29 |
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Drugs of Natural Origin : Economic and Policy Aspects of Discovery, Development, and Marketing
ISBN: 9780789004147 / Angielski / Miękka / 201 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Drugs of Natural Origin gives you a detailed model of the value of wild biological resources for pharmaceutical research and development. Author Anthony Artuso presents several decision models and analytical techniques that you can use to assess the economics of biochemical prospecting efforts whether you're part of a private corporation, nonprofit research institute, developing country government, or international organization.
Drugs of Natural Origin gives you a detailed model of the value of wild biological resources for pharmaceutical research and development. Author Antho...
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cena:
160,92 |
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Pharmaceutical Marketing: Principles, Environment, and Practice
ISBN: 9780789015822 / Angielski / Twarda / 392 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Sixteen chapters by researchers in academia and industry identify the principles of marketing pharmaceutical products, describe the environmental factors influencing their application, and examine the implementation of these principles in actual practice. Marketing elements like pricing, research and development, promotion, place factors, and the c
Sixteen chapters by researchers in academia and industry identify the principles of marketing pharmaceutical products, describe the environmental fact...
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536,56 |
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Pharmaceutical Marketing : Principles, Environment, and Practice
ISBN: 9780789015839 / Angielski / Miękka / 392 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Written by leading authorities in the field, Pharmaceutical Marketing: Principles, Environment, and Practice is the fifth book on the subject that Dr. Mickey Smith has produced. In this extraordinary volume, he and his co-authors examine the principles of marketing pharmaceuticals, describe the environmental factors that affect their application, and show how these principles can be applied in response to those factors in practice. This well-referenced book explores pricing, research and development, promotion, place factors, the channel system, and more.To view an excerpt online, find the...
Written by leading authorities in the field, Pharmaceutical Marketing: Principles, Environment, and Practice is the fifth book on the subject that Dr....
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195,06 |
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A Social History of Medicines in the Twentieth Century: To Be Taken Three Times a Day
ISBN: 9780789018458 / Angielski / Miękka / 352 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Explores the most perplexing issues concerning the uses of prescriptions and other medicines. Offers a thorough understanding of the everyday use of medicine in the United States, Canada, and Britain, concentrating on its recent past.
Explores the most perplexing issues concerning the uses of prescriptions and other medicines. Offers a thorough understanding of the everyday use of m...
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424,32 |
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Dictionary of Pharmacy
ISBN: 9780789023285 / Angielski / Miękka / 548 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. A comprehensive list of terms of special importance to pharmacy students, educators and practitioners, this resource includes abbreviations, Latin terms, weights and measures, and practice standards, plus the periodic table, the Pharmacist's Code of Ethics and lists of professional associations.
A comprehensive list of terms of special importance to pharmacy students, educators and practitioners, this resource includes abbreviations, Latin ter...
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cena:
399,92 |
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Pharmacy Practice in an Aging Society
ISBN: 9780789026514 / Angielski / Twarda / 212 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Learn how to talk--and listen--to your elderly clients
Pharmacy Practice in an Aging Society examines the aspects of aging that transcend physical and biological changes, addressing practical concerns such as communication, understanding values, and end-of-life issues. This unique book provides pharmacists with the basics on how to enhance their service to the elderly and offers additional suggestions for improving the empathy and understanding they have for their patients. The book explores general health and pharmacy concerns of the elderly, including abuse, neglect, sexuality,... Learn how to talk--and listen--to your elderly clients
Pharmacy Practice in an Aging Society examines the aspects of aging that transcend p... |
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331,64 |
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Pharmaceuticals-Where's the Brand Logic? : Branding Lessons and Strategy
ISBN: 9780789032584 / Angielski / Twarda / 248 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Pharmaceutical companies need to go beyond simply relying on strong sales forces and innovative research and development to succeed. Effective branding strategy is essential. Pharmaceuticals--Where's the Brand Logic?: Branding Lessons and Strategy discusses in detail the application of current consumer branding theory to pharmaceutical marketing. This comprehensive book pulls information from fast moving consumer goods (FMCG) research and brand theory and applies it to the pharmaceutical world. It looks at branding on multiple levels within the pharmaceutical industry, including the industry...
Pharmaceutical companies need to go beyond simply relying on strong sales forces and innovative research and development to succeed. Effective brandin...
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cena:
731,67 |
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Pharmaceuticals-Where's the Brand Logic?: Branding Lessons and Strategy
ISBN: 9780789032591 / Angielski / Miękka / 248 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Pharmaceutical companies need to go beyond simply relying on strong sales forces and innovative research and development to succeed. Effective branding strategy is essential. Pharmaceuticals--Where's the Brand Logic?: Branding Lessons and Strategy discusses in detail the application of current consumer branding theory to pharmaceutical marketing. This comprehensive book pulls information from fast moving consumer goods (FMCG) research and brand theory and applies it to the pharmaceutical world. It looks at branding on multiple levels within the pharmaceutical industry, including the industry...
Pharmaceutical companies need to go beyond simply relying on strong sales forces and innovative research and development to succeed. Effective brandin...
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cena:
204,81 |
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Cyclodextrins in Pharmacy
ISBN: 9780792321392 / Angielski / Twarda / 225 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Nearly three thousand papers and patents are dedicated to the actual or potential uses of cyclodextrins in pharmacy and pharmaceutical formulations. This is the first book written for pharmacists and pharmaceutical technologists which not only critically summarizes the enormous amount of literature available, but which can be used as a handbook when looking for solutions to practical problems.
The fundamentals -- chemistry of cyclodextrins and their derivatives -- their physical and chemical properties are condensed to the most relevant items in Chapters 1 and 2. Chapter 3 deals with... Nearly three thousand papers and patents are dedicated to the actual or potential uses of cyclodextrins in pharmacy and pharmaceutical formulations. T...
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cena:
806,99 |
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Human Experimentation: Methodologic Issues Fundamental to Clinical Trials
ISBN: 9780792358275 / Angielski / Miękka / 120 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Despite their effectiveness in the evaluation of new pharmacological compounds, controlled clinical trials are sometimes inadequate. Using data from the literature as well as from the author's own experience with clinical trials, Human Experimentation: Methodologic Issues Fundamental to Clinical Trials addresses such inadequacies and tries to provide solutions. This work is the first to thoroughly examine these unsolved inadequacies and problems with the design and the execution of clinical trials and, more importantly, to provide solutions for these problems. It is important for...
Despite their effectiveness in the evaluation of new pharmacological compounds, controlled clinical trials are sometimes inadequate. Using data from t...
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201,72 |
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Novel Frontiers in the Production of Compounds for Biomedical Use
ISBN: 9780792367475 / Angielski / Twarda / 454 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The present book entitled "Novel Frontiers in the Production of Compounds for Biomedical Uses" can perhaps be placed in its best perspective by the Shakespearean character in The Tempest who exclaimed" What's past is prologue." Indeed, this compilation of some of the outstanding presentations in the field of biomedicine made at th the 9 European Congress on Biotechnology (Brussels, Belgium, July 11-15, 1999) not only reflects the achievements of the recent past, but provides a privileged glimpse of the biotechnology that is emerging in the first decade of the new Millennium. It is becoming...
The present book entitled "Novel Frontiers in the Production of Compounds for Biomedical Uses" can perhaps be placed in its best perspective by the Sh...
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cena:
605,23 |
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The Timing of Toxicological Studies to Support Clinical Trials
ISBN: 9780792388722 / Angielski / Twarda / 150 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Over the past twelve years, the Centre for Medicines Research has held a series of Workshops on a number of topics related to the drug discovery and development process. The major objective of these Workshops has been to provide an international forum for regula tory, academic and industry representatives to debate together, and suggest solutions to, specific problems. The meeting reported in this volume represents a departure from this approach, in that the par ticipants were drawn largely from the pharmaceutical industry. Senior clinicians, pharmacologists and toxicologists from companies...
Over the past twelve years, the Centre for Medicines Research has held a series of Workshops on a number of topics related to the drug discovery and d...
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cena:
403,47 |
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Stability of Insulin
ISBN: 9780792388746 / Angielski / Twarda / 123 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. A major challenge confronting the pharmaceutical scientist working with protein formulation is the instability during processing, storage and use of the protein drug. This book reviews stability aspects encountered since the pioneering isolation of insulin in 1921. An introductory chapter, treating insulin purity and stability in historical perspective, is followed by a chapter with a description of the structure of insulin.
The main part of the book is a comprehensive review of the literature dealing with stability of insulin in pharmaceutical formulation, including biological... A major challenge confronting the pharmaceutical scientist working with protein formulation is the instability during processing, storage and use of t...
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cena:
605,23 |
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Over the Counter Pharmaceutical Formulations
ISBN: 9780815513476 / Angielski / Twarda / 470 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book presents formulations for over-the-counter (OTC) or nonprescription drugs. The OTC drug formulations in this book are organized according to their therapeutic effect. There are 19 categories of OTC drugs included. Each category is presented in a single chapter that consists of two parts; Part I presents the composition of brand name products, and Part II presents starting or prototype formulations contributed by suppliers of raw materials for OTC drugs. The brand name products are listed alphabetically in Part I of each chapter, followed by the name of the manufacturer, the type and...
This book presents formulations for over-the-counter (OTC) or nonprescription drugs. The OTC drug formulations in this book are organized according to...
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cena:
243,84 |
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Estrogens, Progestins, and Their Antagonists: Functions and Mechanisms of Action
ISBN: 9780817639471 / Angielski / Twarda / 234 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. These two volumes on Estrogens, Progestins, and Their Antagonists repre sent a thematic extension of the series, Hormones in Health and Disease. The first publication in the series, Steroid Hormone Receptors: Basic and Clinical Aspects, focused on recent advances in the anatomy of steroid receptors and members of the steroid receptor superfamily. Consistent with the spirit of the series, the authors addressed issues of clinical significance of steroid receptor detection in hormone-related disorders. The second volume in the series, Hormones and Cancer, attempted a more direct examination of...
These two volumes on Estrogens, Progestins, and Their Antagonists repre sent a thematic extension of the series, Hormones in Health and Disease. The f...
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cena:
403,47 |
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Design and Analysis of Animal Studies in Pharmaceutical Development
ISBN: 9780824701307 / Angielski / Twarda / 424 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. "Provides well-integrated, comprehensive coverage of all the major statistical designs and methods used for animal studies in pharmaceutical research and development. Demonstrates the correct way to interpret the results of animal studies in the risk assessment of biopharmaceutical products and clarifies detailed presentations with real-world examples. "
"Provides well-integrated, comprehensive coverage of all the major statistical designs and methods used for animal studies in pharmaceutical research ...
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cena:
1219,45 |
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