Kategoria BISAC: Language Arts & Disciplines >> Publishers & Publishing Industry

In his popular book The Germans (1982), Stanford historian Gordon Craig remarked: "When German intellectuals at the end of the eighteenth century talked of living in a Frederican age, they were sometimes referring not to the monarch in Sans Souci, but to his namesake, the Berlin bookseller Friedrich Nicolai." Such was the importance attributed to Nicolai's role in the intellectual life of his age by his own contemporaries.

While long neglected by students of the period, who tended to accept the caricature of him as a philistine who failed to recognize Goethe's genius,...

Rankin points out most journalism schools today still concern themselves primarily with preparing students to be editorial journalists. They are not preparing them as business managers.' His book leads the way. "Editor & Publisher"

The title aims to quantify the future size of the electronic publishing industry, and provides practical data to support investment decisions in information systems for electronic media and serves as an aid to forward planning. The Impact of Electronic Publishing is the new, second edition of the popular 1996 title 'Electronic Publishing and Libraries: Planning for the Impact and Growth to 2003', resulting from the need for accurate, up-to-date information in the face of fast changing technologies. Two improvements in particular make this edition stand out: on the one hand, material is...

Willis' almost total textbook analysis of today's newspaper makes "Surviving in the Newspaper Business" precisely what it claims to be: A how-to guide to newspaper management in the 1980s and beyond . . . a set of unified principles for successful management.' It explains the supervision and organization of each department and stresses the importance of keeping the paper responsive to the needs of its readers, advertisers and, somewhat surprisingly, even its employees. Willis talks about advertising, circulation and marketing strategies and how to deal with competition from TV, the...